A Dutch Boy Fifty Years After, Edward William Bok [best book reader .TXT] 📗

a yachting party one Saturday afternoon, the sight of Jay Gould's mansion, upon approaching Irvington, awakened the desire of the women on board to see his wonderful orchid collection. Edward explained his previous association with the financier and offered to recall himself to him, if the party wished to take the chance of recognition. A note was written to Mr. Gould, and sent ashore, and the answer came back that they were welcome to visit the orchid houses. Jay Gould, in person, received the party, and, placing it under the personal conduct of his gardener, turned to Edward and, indicating a bench, said:

"Come and sit down here with me."

"Well," said the financier, who was in his domestic mood, quite different from his Wall Street aspect, "I see in the papers that you seem to be making your way in the publishing business."

Edward expressed surprise that the Wall Street magnate had followed his work.

"I have because I always felt you had it in you to make a successful man. But not in that business," he added quickly. "You were born for the Street. You would have made a great success there, and that is what I had in mind for you. In the publishing business you will go just so far; in the Street you could have gone as far as you liked. There is room there; there is none in the publishing business. It's not too late now, for that matter," continued the "little wizard," fastening his steel eyes on the young man beside him!

And Edward Bok has often speculated whither Jay Gould might have led him. To many a young man, a suggestion from such a source would have seemed the one to heed and follow. But Edward Bok's instinct never failed him. He felt that his path lay far apart from that of Jay Gould--and the farther the better!

In 1882 Edward, with a feeling of distinct relief, left the employ of the Western Union Telegraph Company and associated himself with the publishing business in which he had correctly divined that his future lay.

His chief regret on leaving his position was in severing the close relations, almost as of father and son, between Mr. Cary and himself. When Edward was left alone, with the passing away of his father, Clarence Cary had put his sheltering arm around the lonely boy, and with the tremendous encouragement of the phrase that the boy never forgot, "I think you have it in you, Edward, to make a successful man," he took him under his wing. It was a turning-point in Edward Bok's life, as he felt at the time and as he saw more clearly afterward.

He remained in touch with his friend, however, keeping him advised of his progress in everything he did, not only at that time, but all through his later years. And it was given to Edward to feel the deep satisfaction of having Mr. Cary say, before he passed away, that the boy had more than justified the confidence reposed in him. Mr. Cary lived to see him well on his way, until, indeed, Edward had had the proud happiness of introducing to his benefactor the son who bore his name, Cary William Bok.


CHAPTER VIII


STARTING A NEWSPAPER SYNDICATE

Edward felt that his daytime hours, spent in a publishing atmosphere as stenographer with Henry Holt and Company, were more in line with his editorial duties during the evenings. _The Brooklyn Magazine_ was soon earning a comfortable income for its two young proprietors, and their backers were entirely satisfied with the way it was being conducted. In fact, one of these backers, Mr. Rufus T. Bush, associated with the Standard Oil Company, who became especially interested, thought he saw in the success of the magazine a possible opening for one of his sons, who was shortly to be graduated from college. He talked to the publisher and editor about the idea, but the boys showed by their books that while there was a reasonable income for them, not wholly dependent on the magazine, there was no room for a third.

Mr. Bush now suggested that he buy the magazine for his son, alter its name, enlarge its scope, and make of it a national periodical. Arrangements were concluded, those who had financially backed the venture were fully paid, and the two boys received a satisfactory amount for their work in building up the magazine. Mr. Bush asked Edward to suggest a name for the new periodical, and in the following month of May, 1887, _The Brooklyn Magazine_ became _The American Magazine_, with its publication office in New York. But, though a great deal of money was spent on the new magazine, it did not succeed. Mr. Bush sold his interest in the periodical, which, once more changing its name, became _The Cosmopolitan Magazine_. Since then it has passed through the hands of several owners, but the name has remained the same. Before Mr. Bush sold _The American Magazine_ he had urged Edward to come back to it as its editor, with promise of financial support; but the young man felt instinctively that his return would not be wise. The magazine had been _The Cosmopolitan_ only a short time when the new owners, Mr. Paul J. Slicht and Mr. E. D. Walker, also solicited the previous editor to accept reappointment. But Edward, feeling that his baby had been rechristened too often for him to father it again, declined the proposition. He had not heard the last of it, however, for, by a curious coincidence, its subsequent owner, entirely ignorant of Edward's previous association with the magazine, invited him to connect himself with it. Thus three times could Edward Bok have returned to the magazine for whose creation he was responsible.

Edward was now without editorial cares; but he had already, even before disposing of the magazine, embarked on another line of endeavor. In sending to a number of newspapers the advance sheets of a particularly striking "feature" in one of his numbers of _The Brooklyn Magazine_, it occurred to him that he was furnishing a good deal of valuable material to these papers without cost. It is true his magazine was receiving the advertising value of editorial comment; but he wondered whether the newspapers would not be willing to pay for the privilege of simultaneous publication. An inquiry or two proved that they would. Thus Edward stumbled upon the "syndicate" plan of furnishing the same article to a group of newspapers, one in each city, for simultaneous publication. He looked over the ground, and found that while his idea was not a new one, since two "syndicate" agencies already existed, the field was by no means fully covered, and that the success of a third agency would depend entirely upon its ability to furnish the newspapers with material equally good or better than they received from the others. After following the material furnished by these agencies for two or three weeks, Edward decided that there was plenty of room for his new ideas.

He discussed the matter with his former magazine partner, Colver, and suggested that if they could induce Mr. Beecher to write a weekly comment on current events for the newspapers it would make an auspicious beginning. They decided to talk it over with the famous preacher. For to be a "Plymouth boy"--that is, to go to the Plymouth Church Sunday-school and to attend church there--was to know personally and become devoted to Henry Ward Beecher. And the two were synonymous. There was no distance between Mr. Beecher and his "Plymouth boys." Each understood the other. The tie was that of absolute comradeship.

"I don't believe in it, boys," said Mr. Beecher when Edward and his friend broached the syndicate letter to him. "No one yet ever made a cent out of my supposed literary work."

All the more reason, was the argument, why some one should.

Mr. Beecher smiled! How well he knew the youthful enthusiasm that rushes in, etc.

"Well, all right! I like your pluck," he finally said. "I'll help you if I can."

The young editors agreed to pay Mr. Beecher a weekly sum of two hundred and fifty dollars--which he knew was considerable for them.

When the first article had been written they took him their first check. He looked at it quizzically, and then at the boys. Then he said simply: "Thank you." He took a pin and pinned the check to his desk. There it remained, much to their curiosity.

The following week he had written the second article and the boys gave him another check. He pinned that up over the other. "I like to look at them," was his only explanation, as he saw Edward's inquiring glance one morning.

The third check was treated the same way. When they handed him the fourth, one morning, as he was pinning it up over the others, he asked: "When do you get your money from the newspapers?"

He was told that the bills were going out that morning for the four letters constituting a month's service.

"I see," he remarked.

A fortnight passed, then one day Mr. Beecher asked: "Well, how are the checks coming in?"

"Very well," he was assured.

"Suppose you let me see how much you've got in," he suggested, and the boys brought the accounts to him.

After looking at them he said: "That's very interesting. How much have you in the bank?"

He was told the balance, less the checks given to him. "But I haven't turned them in yet," he explained. "Anyhow, you have enough in bank to meet the checks you have given me, and a profit besides, haven't you?"

He was assured they had.

Then, taking his bank-book from a drawer; he unpinned the six checks on his desk, indorsed each, wrote a deposit slip, and, handing the book to Edward, said:

"Just hand that in at the bank as you go by, will you?"

Edward was very young then, and Mr. Beecher's methods of financiering seemed to him quite in line with current notions of the Plymouth pastor's lack of business knowledge. But as the years rolled on the incident appeared in a new light--a striking example of the great preacher's wonderful considerateness.

Edward had offered to help Mr. Beecher with his correspondence; at the close of one afternoon, while he was with the Plymouth pastor at work, an organ-grinder and a little girl came under the study window. A cold, driving rain was pelting down. In a moment Mr. Beecher noticed the girl's bare toes sticking out of her worn shoes.

He got up, went into the hall, and called for one of his granddaughters.

"Got any good, strong rain boots?" he asked when she appeared.

"Why, yes, grandfather. Why?" was the answer.

"More than one pair?" Mr. Beecher asked.

"Yes, two or three, I think."

"Bring me your strongest pair, will you, dear?" he asked. And as the girl looked at him with surprise he said: "Just one of my notions."

"Now, just bring that child into the house and put them on her feet for me, will you?" he said when the shoes came. "I'll be able to work so much better."

One rainy day, as Edward was coming up from Fulton Ferry with Mr. Beecher, they met an old woman soaked with