A Dutch Boy Fifty Years After, Edward William Bok [best book reader .TXT] 📗

had been transferred to him by Mrs. Curtis, that he had brought them to fruition, and that any further carrying on of the periodical by him would be of a supplementary character. He had, too, realized his hope of helping to create a national institution of service to the American woman, and he felt that his part in the work was done.

He considered carefully where he would leave an institution which the public had so thoroughly associated with his personality, and he felt that at no point in its history could he so safely transfer it to other hands. The position of the magazine in the public estimation was unquestioned; it had never been so strong. Its circulation not only had outstripped that of any other monthly periodical, but it was still growing so rapidly that it was only a question of a few months when it would reach the almost incredible mark of two million copies per month. With its advertising patronage exceeding that of any other monthly, the periodical had become, probably, the most valuable and profitable piece of magazine property in the world.

The time might never come again when all conditions would be equally favorable to a change of editorship. The position of the magazine was so thoroughly assured that its progress could hardly be affected by the retirement of one editor, and the accession of another. There was a competent editorial staff, the members of which had been with the periodical from ten to thirty years each. This staff had been a very large factor in the success of the magazine. While Bok had furnished the initiative and supplied the directing power, a large part of the editorial success of the magazine was due to the staff. It could carry on the magazine without his guidance.

Moreover, Bok wished to say good-by to his public before it decided, for some reason or other, to say good-by to him. He had no desire to outstay his welcome. That public had been wonderfully indulgent toward his shortcomings, lenient with his errors, and tremendously inspiring to his best endeavor. He would not ask too much of it. Thirty years was a long tenure of office, one of the longest, in point of consecutively active editorship, in the history of American magazines.

He had helped to create and to put into the life of the American home a magazine of peculiar distinction. From its beginning it had been unlike any other periodical; it had always retained its individuality as a magazine apart from the others. It had sought to be something more than a mere assemblage of stories and articles. It had consistently stood for ideals; and, save in one or two instances, it had carried through what it undertook to achieve. It had a record of worthy accomplishment; a more fruitful record than many imagined. It had become a national institution such as no other magazine had ever been. It was indisputably accepted by the public and by business interests alike as the recognized avenue of approach to the intelligent homes of America.

Edward Bok was content to leave it at this point.

He explained all this in December, 1918, to the Board of Directors, and asked that his resignation be considered. It was understood that he was to serve out his thirty years, thus remaining with the magazine for the best part of another year.

In the material which _The Journal_ now included in its contents, it began to point the way to the problems which would face women during the reconstruction period. Bok scanned the rather crowded field of thought very carefully, and selected for discussion in the magazine such questions as seemed to him most important for the public to understand in order to face and solve its impending problems. The outstanding question he saw which would immediately face men and women of the country was the problem of Americanization. The war and its after-effects had clearly demonstrated this to be the most vital need in the life of the nation, not only for the foreign-born but for the American as well.

The more one studied the problem the clearer it became that the vast majority of American-born needed a refreshing, and, in many cases, a new conception of American ideals as much as did the foreign-born, and that the latter could never be taught what America and its institutions stood for until they were more clearly defined in the mind of the men and women of American birth.

Bok went to Washington, consulted with Franklin K. Lane, secretary of the interior, of whose department the Government Bureau of Americanization was a part. A comprehensive series of articles was outlined; the most expert writer, Esther Everett Lape, who had several years of actual experience in Americanization work, was selected; Secretary Lane agreed personally to read and pass upon the material, and to assume the responsibility for its publication.

With the full and direct co-operation of the Federal Bureau of Americanization, the material was assembled and worked up with the result that, in the opinion of the director of the Federal Bureau, the series proved to be the most comprehensive exposition of practical Americanization adapted to city, town, and village, thus far published.

The work on this series was one of the last acts of Edward Bok's editorship; and it was peculiarly gratifying to him that his editorial work should end with the exposition of that Americanization of which he himself was a product. It seemed a fitting close to the career of a foreign-born Americanized editor.

The scope of the reconstruction articles now published, and the clarity of vision shown in the selection of the subjects, gave a fresh impetus to the circulation of the magazine; and now that the government's embargo on the use of paper had been removed, the full editions of the periodical could again be printed. The public responded instantly.

The result reached phenomenal figures. The last number under Bok's full editorial control was the issue of October, 1919. This number was oversold with a printed edition of two million copies--a record never before achieved by any magazine. This same issue presented another record unattained in any single number of any periodical in the world. It carried between its covers the amazing total of over one million dollars in advertisements.

This was the psychological point at which to stop. And Edward Bok did. Although his official relation as editor did not terminate until January, 1920, when the number which contained his valedictory editorial was issued, his actual editorship ceased on September 22, 1919. On that day he handed over the reins to his successor.

The announcement of Edward Bok's retirement came as a great surprise to his friends. Save for one here and there, who had a clearer vision, the feeling was general that he had made a mistake. He was fifty-six, in the prime of life, never in better health, with "success lying easily upon him"--said one; "at the very summit of his career," said another--and all agreed it was "queer," "strange,"--unless, they argued, he was really ill. Even the most acute students of human affairs among his friends wondered. It seemed incomprehensible that any man should want to give up before he was, for some reason, compelled to do so. A man should go on until he "dropped in the harness," they argued.

Bok agreed that any man had a perfect right to work until he _did_ "drop in the harness." But, he argued, if he conceded this right to others, why should they not concede to him the privilege of dropping with the blinders off?

"But," continued the argument, "a man degenerates when he retires from active affairs." And then, instances were pointed out as notable examples. "A year of retirement and he was through," was the picture given of one retired man. "In two years, he was glad to come back," and so the examples ran on. "No big man ever retired from active business and did great work afterwards," Bok was told.

"No?" he answered. "Not even Cyrus W. Field or Herbert Hoover?"

And all this time Edward Bok's failure to be entirely Americanized was brought home to his consciousness. After fifty years, he was still not an American! He had deliberately planned, and then had carried out his plan, to retire while he still had the mental and physical capacity to enjoy the fruits of his years of labor! For foreign to the American way of thinking it certainly was: the protestations and arguments of his friends proved that to him. After all, he was still Dutch; he had held on to the lesson which his people had learned years ago; that the people of other European countries had learned; that the English had discovered: that the Great Adventure of Life was something more than material work, and that the time to go is while the going is good!

For it cannot be denied that the pathetic picture we so often see is found in American business life more frequently than in that of any other land: men unable to let go--not only for their own good, but to give the younger men behind them an opportunity. Not that a man should stop work, for man was born to work, and in work he should find his greatest refreshment. But so often it does not occur to the man in a pivotal position to question the possibility that at sixty or seventy he can keep steadily in touch with a generation whose ideas are controlled by men twenty years younger. Unconsciously he hangs on beyond his greatest usefulness and efficiency: he convinces himself that he is indispensable to his business, while, in scores of cases, the business would be distinctly benefited by his retirement and the consequent coming to the front of the younger blood.

Such a man in a position of importance seems often not to see that he has it within his power to advance the fortunes of younger men by stepping out when he has served his time, while by refusing to let go he often works dire injustice and even disaster to his younger associates.

The sad fact is that in all too many instances the average American business man is actually afraid to let go because he realizes that out of business he should not know what to do. For years he has so excluded all other interests that at fifty or sixty or seventy he finds himself a slave to his business, with positively no inner resources. Retirement from the one thing he does know would naturally leave such a man useless to himself and his family, and his community: worse than useless, as a matter of fact, for he would become a burden to himself, a nuisance to his family, and, when he would begin to write "letters" to the newspapers, a bore to the community.

It is significant that a European or English business man rarely reaches middle age devoid of acquaintance with other matters; he always lets the breezes from other worlds of thought blow through his ideas, with the result that when he is ready to retire from business he has other interests to fall back upon. Fortunately it is becoming less uncommon for American men to retire from business and devote themselves to other pursuits; and their number will undoubtedly increase as time goes on, and we learn the lessons of life with a richer background. But one cannot help