A Publisher And His Friends (Fiscle Part-4), Samuel Smiles [good beach reads txt] 📗
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Orders Are A Branch Of Business Which I Have Ever Totally Declined As
Incompatible With My More Serious Plans As A Publisher."
With Ideas Of This Kind, It May Readily Be Imagined That Murray Was Not
What Is Usually Called "A Good Man Of Business," A Fact Of Which He Was
Well Aware, As The Following Incident, Which Occurred In His Later
Years, Amusingly Indicates.
The Head Of One Of The Larger Firms With Which He Dealt Came In Person
To Albemarle Street To Receive Payment Of His Account. This Was Duly
Handed To Him In Bills, Which, By Some Carelessness, He Lost On His Way
Home, He Thereupon Wrote To Mr. Murray, Requesting Him To Advertise In
His Own Name For The Lost Property. Murray's Reply Was As Follows:
Twickenham, _October_ 26, 1841.
My Dear-----,
I Am Exceedingly Sorry For The Vexatious, Though, I Hope, Only Temporary
Loss Which You Have Met With; But I Have So Little Character For Being A
Man Of Business, That If The Bills Were Advertised In _My_ Name It Would
Be Publicly Confirming The Suspicion--But In Your Own Name, It Will Be
Only Considered As A Very Extraordinary Circumstance, And I Therefore
Give My Impartial Opinion In Favour Of The Latter Mode. Remaining, My
Dear-----,
Most Truly Yours,
John Murray.
The Possession Of Ordinary Commercial Shrewdness, However, Was By No
Means The Quality Most Essential For Successful Publishing At The
Beginning Of The Nineteenth Century. Both Constable And Ballantyne Were
Men Of Great Cleverness And Aptitude For Business; But, Wanting Certain
Higher Endowments, They Were Unable To Resist The Whirl Of Excitement
Accompanying An Unprecedented Measure Of Financial Success. Their Ruin
Was As Rapid As Their Rise. To Murray, On The Other Hand, Perhaps Their
Inferior In The Average Arts Of Calculation, A Vigorous Native Sense
Chapter 30 ( George Borrow--Richard Ford--Horace Twiss--John Sterling--Mr. Gladstone--Death Of Southey, Etc.) Pg 197Tempering A Genuine Enthusiasm For What Was Excellent In Literature,
Gave Precisely That Mixture Of Dash And Steadiness Which Was Needed To
Satisfy The Complicated Requirements Of The Public Taste.
A High Sense Of Rectitude Is Apparent In All His Business Transactions;
And Charles Knight Did Him No More Than Justice In Saying That He Had
"Left An Example Of Talent And Honourable Conduct Which Would Long Be A
Model For Those Who Aim At Distinction In The Profession." He Would Have
Nothing To Do With What Was Poor And Shabby. When It Was Suggested To
Him, As A Young Publisher, That His Former Partner Was Ready To Bear
Part Of The Risk In A Contemplated Undertaking, He Refused To Associate
His Fortunes With A Man Who Conducted His Business On Methods That He
Did Not Approve. "I Cannot Allow My Name To Stand With His, Because He
Undersells All Other Publishers At The Regular And Advertised Prices."
Boundless As Was His Admiration For The Genius Of Scott And Byron, He
Abandoned One Of The Most Cherished Objects Of His Ambition-To Be The
Publisher Of New Works By The Author Of "Waverley"--Rather Than Involve
Himself Further In Transactions Which He Foresaw Must Lead To Discredit
And Disaster; And, At The Risk Of A Quarrel, Strove To Recall Byron To
The Ways Of Sound Literature, When Through His Wayward Genius He Seemed
To Be Drifting Into An Unworthy Course.
In The Same Way, When The Disagreement Between The Firms Of Constable
And Longmans Seemed Likely To Turn To His Own Advantage, Instead Of
Making Haste To Seize The Golden Opportunity, He Exerted Himself To
Effect A Reconciliation Between The Disputants, By Pointing Out What He
Considered The Just And Reasonable View Of Their Mutual Interests. The
Letters Which, On This Occasion, He Addressed Respectively To Mr. A.G.
Hunter, To The Constables, And To The Longmans, Are Models Of Good Sense
And Manly Rectitude. Nor Was His Conduct To Constable, After The
Downfall Of The Latter, Less Worthy Of Admiration. Deeply As Constable
Had Injured Him By The Reckless Conduct Of His Business, Murray Not
Only Retained No Ill-Feeling Against Him, But, Anxious Simply To Help A
Brother In Misfortune, Resigned In His Favour, In A Manner Full Of The
Most Delicate Consideration, His Own Claim To A Valuable Copyright. The
Same Warmth Of Heart And Disinterested Friendship Appears In His Efforts
To Re-Establish The Affairs Of The Robinsons After The Failure Of That
Firm. Yet, Remarkable As He Was For His Loyalty To His Comrades, He Was
No Less Distinguished By His Spirit And Independence. No Man Without A
Very High Sense Of Justice And Self-Respect Could Have Conducted A
Correspondence On A Matter Of Business In Terms Of Such Dignified
Propriety As Murray Employed In Addressing Benjamin Disraeli After The
Collapse Of The _Representative_. It Is Indeed A Proof Of Power To
Appreciate Character, Remarkable In So Young A Man, That Disraeli
Should, After All That Had Passed Between Them, Have Approached Murray
In His Capacity Of Publisher With Complete Confidence. He Knew That He
Was Dealing With A Man At Once Shrewd And Magnanimous, And He Gave Him
Credit For Understanding How To Estimate His Professional Interest Apart
From His Sense Of Private Injury.
Chapter 30 ( George Borrow--Richard Ford--Horace Twiss--John Sterling--Mr. Gladstone--Death Of Southey, Etc.) Pg 198
Perhaps His Most Distinguishing Characteristic As A Publisher Was His
Unfeigned Love Of Literature For Its Own Sake. His Almost Romantic
Admiration For Genius And Its Productions Raised Him Above The
Atmosphere Of Petty Calculation. Not Unfrequently It Of Course Led Him
Into Commercial Mistakes, And In His Purchase Of Crabbe's "Tales" He
Found To His Cost That His Enthusiastic Appreciation Of That Author's
Works And The Magnificence Of His Dealings With Him Were Not The Measure
Of The Public Taste. Yet Disappointments Of This Kind In No Way
Embittered His Temper, Or Affected The Liberality With Which He Treated
Writers Like Washington Irving, Of Whose Powers He Had Himself Once
Formed A High Conception. The Mere Love Of Money Indeed Was Never An
Absorbing Motive In Murray's Commercial Career, Otherwise It Is Certain
That His Course In The Suppression Of Byron's Memoirs Would Have Been
Something Very Different To That Which He Actually Pursued. On The
Perfect Letter Which He Wrote To Scott, Presenting Him With His Fourth
Share In "Marmion," The Best Comment Is The Equally Admirable Letter In
Which Scott Returned His Thanks. The Grandeur--For That Seems The
Appropriate Word--Of His Dealings With Men Of High Genius, Is Seen In
His Payments To Byron, While His Confidence In The Solid Value Of
Literary Excellence Appears From The Fact That, When The _Quarterly_ Was
Not Paying Its Expenses, He Gave Southey For His "Life Of Nelson" Double
The Usual Rate Of Remuneration. No Doubt His Lavish Generosity Was
Politic As Well As Splendid. This, And The Prestige Which He Obtained As
Byron's Publisher, Naturally Drew To Him All That Was Vigorous And
Original In The Intellect Of The Day, So That There Was A General Desire
Among Young Authors To Be Introduced To The Public Under His Auspices.
The Relations Between Author And Publisher Which Had Prevailed In The
Eighteenth Century Were, In His Case, Curiously Inverted, And, In The
Place Of A Solitary Scholar Like Johnson, Surrounded By An Association
Of Booksellers, The Drawing-Room Of Murray Now Presented The Remarkable
Spectacle Of A Single Publisher Acting As The Centre Of Attraction To A
Host Of Distinguished Writers.
In Murray The Spirit Of The Eighteenth Century Seemed To Meet And
Harmonize With The Spirit Of The Nineteenth. Enthusiasm, Daring,
Originality, And Freedom From Conventionality Made Him Eminently A Man
Of His Time, And, In A Certain Sense, He Did As Much As Any Of His
Contemporaries To Swell That Movement In His Profession Towards Complete
Individual Liberty Which Had Been Growing Almost From The Foundation Of
The Stationers' Company. On The Other Hand, In His Temper, Taste, And
General Principles, He Reflected The Best And Most Ancient Traditions Of
His Craft. Had His Life Been Prolonged, He Would Have Witnessed The
Disappearance In The Trade Of Many Institutions Which He Reverenced And
Always Sought To Develop. Some Of Them, Indeed, Vanished In His Own
Life-Time. The Old Association Of Booksellers, With Its Accompaniment Of
Trade-Books, Dwindled With The Growth Of The Spirit Of Competition And
The Greater Facility Of Communication, So That, Long Before His Death,
The Co-Operation Between The Booksellers Of London And Edinburgh Was No
More Than A Memory. Another Institution Which Had His Warm Support Was
The Sale Dinner, But This Too Has All But Succumbed, Of Recent Years, To
Chapter 30 ( George Borrow--Richard Ford--Horace Twiss--John Sterling--Mr. Gladstone--Death Of Southey, Etc.) Pg 199The Existing Tendency For New And More Rapid Methods Of Conducting
Business. The Object Of The Sale Dinner Was To Induce The Great
Distributing Houses And The Retail Booksellers To Speculate, And Buy An
Increased Supply Of Books On Special Terms. Speculation Has Now Almost
Ceased In Consequence Of The Enormous Number Of Books Published, Which
Makes It Difficult For A Bookseller To Keep A Large Stock Of Any Single
Work, And Renders The Life Of A New Book So Precarious That The Demand
For It May At Any Moment Come To A Sudden Stop.
The Country Booksellers--A Class In Which Murray Was Always Deeply
Interested--Are Dying Out. Profits On Books Being Cut Down To A Minimum,
These Tradesmen Find It Almost Impossible To Live By The Sale Of Books
Alone, And Are Forced To Couple This With Some Other Kind Of Business.
The Apparent Risk Involved In Murray's Extraordinary Spirit Of Adventure
Was In Reality Diminished By The Many Checks Which In His Day Operated
On Competition, And By The High Prices Then Paid For Ordinary Books. Men
Were At That Time In The Habit Of Forming Large Private Libraries, And
Furnishing Them With The Sumptuous Editions Of Travels And Books Of
Costly Engraving Issued From Murray's Press. The Taste Of The Time Has
Changed. Collections Of Books Have Been Superseded, As A Fashion, By
Collections Of Pictures, And The Circulating Library Encourages The
Habit Of Reading Books Without Buying Them. Cheap Bookselling, The
Characteristic Of The Age, Has Been Promoted By The Removal Of The Tax
On Paper, And By The Fact That Paper Can Now Be Manufactured Out Of
Refuse At A Very Low Cost. This Cheapness, The Ideal Condition For Which
Charles Knight Sighed, Has Been Accompanied By A Distinct Deterioration
In The Taste And Industry Of The General Reader. The Multiplication Of
Reviews, Magazines, Manuals, And Abstracts Has Impaired The Love Of, And
Perhaps The Capacity
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