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ROI.

 

Your ranking of search keywords and your BSR consists of these factors:

 

A high conversion rate – the percentage of people who buy your product after viewing it

 

 

 

 

 

 

 

 

For more tutorials like this visit > Online Marketing Classroom

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A high click-through rate – The percentage of people who clicked on your listing after viewing it in a search

 

High sales velocity – How many products sold in a certain time period (usually per hour)

 

Reviews – The number of positive reviews on your product. (This has been downgraded a bit in the last year, due to widespread review manipulation. Through testing, we have indeed noticed that sales velocity is a much stronger signal, CTR and conversion are much stronger factors.)

 

You now know how to control all of these factors from what we’ve shown you so far:

 

Selecting the right keywords

 

Creating a high converting listing with the right images

 

Getting a high click-through rate from a quality ‘hero shot’ and enticing headline

 

Ramping up your sales velocity with PPC

 

Ramping up your review count through automated messages

 

 

 

 

 

 

STEP 6. Optimize Profitability

 

Over time you can maximize profitability by focusing your time on a few key profitability factors, such as:

 

Shipping: Determining if you’re more profitable shipping by sea vs by air

 

Manufacturer competition: Use negotiation techniques to drive down your Cost of Goods

 

Sale price / conversion matrix: Determine what price point brings you maximum profitability. A low price may get you more sales at a lower profit each, while a price too high may bring in a big profit margin but not enough sales. Find the sweet spot where your conversion is high and you’re making the most profit overall.

 

 

 

 

 

For more tutorials like this visit > Online Marketing Classroom 25 / 30

The ‘500 Hits’ Split Test Formula

 

1 - Set your price

2 - Wait until you get 500 visitors

3 - Check conversion rate, and number of sales

 

4 - Change price (e.g. raise price by 10%)

5 - Wait until you get 500 visitors

6 - Check conversion rate & sales

7 - Rinse & Repeat

 

You’ll often find the highest conversion price point is NOT normally the ‘winner’.

 

The winner is what gives you the most net margin.

 

Track all your results on a spreadsheet.

 

Then continue to split test other factors. Start with price, but don’t stop there. Also test your Title, Images, and Bullets to continually improve your conversion rate.

 

Make sure to always test only one factor at a time. Don’t try to test 3 different headlines plus a variety of images all at the same time.

 

Stick with the 500 visitors rule on each test, and one variable at a time.

 

 

 

 

 

STEP 7. Market & Grow Your Business

 

Ramping up your Amazon business is very straightforward. You only need to focus on a handful of key things:

 

Increasing Traffic Via External Sources o Facebook

 

o Adwords o Pinterest

 

o Email Marketing o Bing

 

 

 

 

For more tutorials like this visit > Online Marketing Classroom 26 / 30

YouTube

 

 

Improving Keyword Rankings

 

Focus on getting and keeping your listings at the top for your primary 5 keywords. If the initial launch got them into the top 10, now focus on getting them to the #1 spot for maximum traffic.

 

 

Adding New Products

 

Expanding your product line in the same niche allows you to leverage your existing assets to more easily launch a new product. You can also expand into other areas. The key is to keep building your portfolio, adding more profitable assets.

 

 

Expanding to Other Markets (UK, Canada, etc)

 

An easy way to grow your revenue. You already have the assets, just replicate them to other markets.

 

 

Better Conversions Via Continuous Optimization

 

Continually run split tests to increase conversions and profits.

 

 

Bigger Profit Margins

 

Price testing, driving external traffic profitably, manufacturer negotiating and other techniques help you put more of your earnings in your pocket.

 

 

More efficient supply chain

 

Keep inventory from running out of stock and affecting sales.

 

 

Cheaper cost of goods

 

Order larger quantities to reduce cost of goods and/or negotiate with suppliers to reduce costs.

 

 

Cheaper shipping

 

Find alternative shipping methods to increase profits.

 

 

 

 

 

 

For more tutorials like this visit > Online Marketing Classroom 27 / 30

Your First 30 Days Marketing Plan

 

Your marketing plan for the first 30 days is simple:

 

Get Reviews

SPRINT to 15 reviews ASAP! These can be from friends, family or associates.

 

Turn on Sponsored Ads

Turn on Auto PPC and set bid between $0.95 – $1.50

 

Set your daily budget at $50 (you won’t EVER hit that!)

 

 

Let that sit for the first 30 days, then examine your PPC keyword phrase reports.

 

Select your top 3-5 keywords based on which are performing the best.

 

Re-optimize your listing as needed to place a higher importance on those top keywords (if they’re not already in the Title/Bullet area of your listing).

 

Then start a manual campaign (Phrase Match) for your keyword phrases - and keep an auto campaign running following the steps outlined earlier in this guide.

 

Your first 30 days are focused on building up sales velocity, even if you have to break even or lose money on the PPC campaign.

 

While waiting the 30 days, also set up your customer messages for automated ongoing review collection.

 

TRACK EVERYTHING!

 

Then your ongoing action items are:

 

PPC campaign management

 

Increase rankings to reach top 5-10 on first page

 

Increase traffic to listings via external sources (Facebook, Adwords, Bing)

 

Optimize conversion rate via split testing

 

Optimize price

 

Get great reviews

 

 

 

 

 

For more tutorials like this visit > Online Marketing Classroom 28 / 30

The 7-Step Framework RECAP

 

 

Pick a Product

Stick to the criteria provided

 

Keep a spreadsheet of the data you collect

 

Choose a Supplier

Research suppliers to find those who match the criteria

 

Contact multiple companies to find the best match

 

Respond quickly to show professionalism

 

Create your Product Listing

 

Research to find the best keywords and add them in order of importance to get your listings show up at the top of the search results

 

Include the best selling image types on your list and ensure they’re high quality and zoomable

 

Get Reviews

Quickly get your first 15 reviews

 

Set up a system to keep collecting reviews ongoing (automatically)

 

Maximize Traffic & Conversions

Run split tests to increase listing conversions

 

Add external traffic sources

 

Optimize Profitability

Find ways to cut costs

 

Price test to increase profit margins

 

Re-use assets such as email lists to drive traffic more profitably

 

Grow Your Business

Add more products

 

Expand to other marketplaces

 

Continually improve rankings

 

 

 

 

 

 

 

For more tutorials like this visit > Online Marketing Classroom 29 / 30

Next Steps

 

If you would like to learn more about selling your own branded products, our BlackBird Suite, which is part of Online Marketing Classroom is the perfect next step..

 

Not only does The BlackBird Suite include over 60 training videos showing you how to build a profitable business selling products on Amazon, it also includes access to our proprietary software that will help you...

 

Make more profit by increasing your Amazon reviews...

 

Track your products & spy on your competitors...

 

Find your next “BIG PRODUCT” with Opportunity Finder...

 

Find high-converting and relevant keywords for your products...

 

And much more!

 

 

Quite simply, the BlackBird suite is the best all-in-one software and training solution for Amazon Sellers out there, and the ultimate tool to have in your arsenal of applications, allowing you to keep a bird’s eye view on your Amazon empire. Click here to find out more

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For more tutorials like this visit > Online Marketing Classroom 30 / 30

Imprint

Publication Date: 08-05-2021

All Rights Reserved

Dedication:
If you have a current online business (outside of eCommerce), you can use this to build an additional income stream (if you want to do something SEPARATE from your current online business). • If you’re already selling physical products, you can use the powerpacked strategies we’ll talk about here to boost your revenue and profits.