The Cluetrain Manifesto, Various Authors [big screen ebook reader txt] 📗

>87. We’d like it if you got what’s going on here. That’d be real

nice. But it would be a big mistake to think we were holding

our breath.

 

88. We have better things to do than worry about whether you’ll

change in time to get our business. Business is only a part of

our lives. It seems to be all of yours. Think about it: who

needs whom?

 

89. We have real power and we know it. If you don’t quite see the

light, some other outfit will come along that’s more attentive,

more interesting, more fun to play with.

 

90. Even at its worst, our newfound conversation is more

interesting than most trade shows, more entertaining than any

TV sitcom, and certainly more true-to-life than the corporate

web sites we’ve been seeing.

 

91. Our allegiance is to ourselves — our friends, our new allies

and acquaintances, even our sparring partners. Companies that

have no part in this world, also have no future.

 

92. Companies are spending billions of dollars on Y2K. Why can’t

they hear this market timebomb ticking? The stakes are even

higher.

 

93. We’re both inside companies and outside them. The boundaries

that separate our conversations look like the Berlin Wall

today, but they’re really just an annoyance. We know they’re

coming down. We’re going to work from both sides to take them

down.

94. To traditional corporations, networked conversations may appear

confused, may sound confusing. But we are organizing faster

than they are. We have better tools, more new ideas, no rules

to slow us down.

 

95. We are waking up and linking to each other. We are watching.

But we are not waiting.

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Copyright 1999 Levine, Locke, Searls & Weinberger

ringleaders@cluetrain.com

All rights reserved.

 

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