The Snowball Effect, Katherine MacLean [best book reader TXT] 📗

a resonant, penetrating voice, and then went into a half doze while Caswell stayed awake beside me and wrote in his notebook. After a while the resonant voice roused me to attention for a moment. It was the tall woman holding the floor over some collective dereliction of the club. She was being scathing.

I nudged Caswell and murmured, "Did you fix it so that a shover has a better chance of getting into office than a non-shover?"

"I think there's a way they could find for it," Caswell whispered back, and went to work on his equation again. "Yes, several ways to bias the elections."

"Good. Point them out tactfully to the one you select. Not as if she'd use such methods, but just as an example of the reason why only she can be trusted with initiating the change. Just mention all the personal advantages an unscrupulous person could have."

He nodded, keeping a straight and sober face as if we were exchanging admiring remarks about the techniques of clothes repairing, instead of conspiring.

After the meeting, Caswell drew the tall woman in the green suit aside and spoke to her confidentially, showing her the diagram of organization we had drawn up. I saw the responsive glitter in the woman's eyes and knew she was hooked.

We left the diagram of organization and our typed copy of the new bylaws with her and went off soberly, as befitted two social science experimenters. We didn't start laughing until our car passed the town limits and began the climb for University Heights.

If Caswell's equations meant anything at all, we had given that sewing circle more growth drives than the Roman Empire.

Four months later I had time out from a very busy schedule to wonder how the test was coming along. Passing Caswell's office, I put my head in. He looked up from a student research paper he was correcting.

"Caswell, about that sewing club business—I'm beginning to feel the suspense. Could I get an advance report on how it's coming?"

"I'm not following it. We're supposed to let it run the full six months."

"But I'm curious. Could I get in touch with that woman—what's her name?"

"Searles. Mrs. George Searles."

"Would that change the results?"

"Not in the slightest. If you want to graph the membership rise, it should be going up in a log curve, probably doubling every so often."

I grinned. "If it's not rising, you're fired."

He grinned back. "If it's not rising, you won't have to fire me—I'll burn my books and shoot myself."

I returned to my office and put in a call to Watashaw.

While I was waiting for the phone to be answered, I took a piece of graph paper and ruled it off into six sections, one for each month. After the phone had rung in the distance for a long time, a servant answered with a bored drawl:

"Mrs. Searles' residence."

I picked up a red gummed star and licked it.

"Mrs. Searles, please."

"She's not in just now. Could I take a message?"

I placed the star at the thirty line in the beginning of the first section. Thirty members they'd started with.

"No, thanks. Could you tell me when she'll be back?"

"Not until dinner. She's at the meetin'."

"The sewing club?" I asked.

"No, sir, not that thing. There isn't any Sewing club any more, not for a long time. She's at the Civic Welfare meeting."

Somehow I hadn't expected anything like that.

"Thank you," I said and hung up, and after a moment noticed I was holding a box of red gummed stars in my hand. I closed it and put it down on top of the graph of membership in the sewing circle. No more members....

Poor Caswell. The bet between us was ironclad. He wouldn't let me back down on it even if I wanted to. He'd probably quit before I put through the first slow move to fire him. His professional pride would be shattered, sunk without a trace. I remembered what he said about shooting himself. It had seemed funny to both of us at the time, but.... What a mess that would make for the university.

I had to talk to Mrs. Searles. Perhaps there was some outside reason why the club had disbanded. Perhaps it had not just died.

I called back. "This is Professor Smith," I said, giving the alias I had used before. "I called a few minutes ago. When did you say Mrs. Searles will return?"

"About six-thirty or seven o'clock."

Five hours to wait.

And what if Caswell asked me what I had found out in the meantime? I didn't want to tell him anything until I had talked it over with that woman Searles first.

"Where is this Civic Welfare meeting?"

She told me.

Five minutes later, I was in my car, heading for Watashaw, driving considerably faster than my usual speed and keeping a careful watch for highway patrol cars as the speedometer climbed.

The town meeting hall and theater was a big place, probably with lots of small rooms for different clubs. I went in through the center door and found myself in the huge central hall where some sort of rally was being held. A political-type rally—you know, cheers and chants, with bunting already down on the floor, people holding banners, and plenty of enthusiasm and excitement in the air. Someone was making a speech up on the platform. Most of the people there were women.

I wondered how the Civic Welfare League could dare hold its meeting at the same time as a political rally that could pull its members away. The group with Mrs. Searles was probably holding a shrunken and almost memberless meeting somewhere in an upper room.

There probably was a side door that would lead upstairs.

While I glanced around, a pretty girl usher put a printed bulletin in my hand, whispering, "Here's one of the new copies." As I attempted to hand it back, she retreated. "Oh, you can keep it. It's the new one. Everyone's supposed to have it. We've just printed up six thousand copies to make sure there'll be enough to last."

The tall woman on the platform had been making a driving, forceful speech about some plans for rebuilding Watashaw's slum section. It began to penetrate my mind dimly as I glanced down at the bulletin in my hands.

"Civic Welfare League of Watashaw. The United Organization of Church and Secular Charities." That's what it said. Below began the rules of membership.

I looked up. The speaker, with a clear, determined voice and conscious, forceful gestures, had entered the homestretch of her speech, an appeal to the civic pride of all citizens of Watashaw.

"With a bright and glorious future—potentially without poor and without uncared-for ill—potentially with no ugliness, no vistas which are not beautiful—the best people in the best planned town in the country—the jewel of the United States."

She paused and then leaned forward intensely, striking her clenched hand on the speaker's stand with each word for emphasis.

"All we need is more members. Now get out there and recruit!"

I finally recognized Mrs. Searles, as an answering sudden blast of sound half deafened me. The crowd was chanting at the top of its lungs: "Recruit! Recruit!"

Mrs. Searles stood still at the speaker's table and behind her, seated in a row of chairs, was a group that was probably the board of directors. It was mostly women, and the women began to look vaguely familiar, as if they could be members of the sewing circle.

I put my lips close to the ear of the pretty usher while I turned over the stiff printed bulletin on a hunch. "How long has the League been organized?" On the back of the bulletin was a constitution.

She was cheering with the crowd, her eyes sparkling. "I don't know," she answered between cheers. "I only joined two days ago. Isn't it wonderful?"

I went into the quiet outer air and got into my car with my skin prickling. Even as I drove away, I could hear them. They were singing some kind of organization song with the tune of "Marching through Georgia."

Even at the single glance I had given it, the constitution looked exactly like the one we had given the Watashaw Sewing Circle.

All I told Caswell when I got back was that the sewing circle had changed its name and the membership seemed to be rising.

Next day, after calling Mrs. Searles, I placed some red stars on my graph for the first three months. They made a nice curve, rising more steeply as it reached the fourth month. They had picked up their first increase in membership simply by amalgamating with all the other types of charity organizations in Watashaw, changing the club name with each fusion, but keeping the same constitution—the constitution with the bright promise of advantages as long as there were always new members being brought in.

By the fifth month, the League had added a mutual baby-sitting service and had induced the local school board to add a nursery school to the town service, so as to free more women for League activity. But charity must have been completely organized by then, and expansion had to be in other directions.

Some real estate agents evidently had been drawn into the whirlpool early, along with their ideas. The slum improvement plans began to blossom and take on a tinge of real estate planning later in the month.

The first day of the sixth month, a big two page spread appeared in the local paper of a mass meeting which had approved a full-fledged scheme for slum clearance of Watashaw's shack-town section, plus plans for rehousing, civic building, and rezoning. And good prospects for attracting some new industries to the town, industries which had already been contacted and seemed interested by the privileges offered.

And with all this, an arrangement for securing and distributing to the club members alone most of the profit that would come to the town in the form of a rise in the price of building sites and a boom in the building industry. The profit distributing arrangement was the same one that had been built into the organization plan for the distribution of the small profits of membership fees and honorary promotions. It was becoming an openly profitable business. Membership was rising more rapidly now.

By the second week of the sixth month, news appeared in the local paper that the club had filed an application to incorporate itself as the Watashaw Mutual Trade and Civic Development Corporation, and all the local real estate promoters had finished joining en masse. The Mutual Trade part sounded to me as if the Chamber of Commerce was on the point of being pulled in with them, ideas, ambitions and all.

I chuckled while reading the next page of the paper, on which a local politician was reported as having addressed the club with a long flowery oration on their enterprise, charity, and civic spirit. He had been made an honorary member. If he allowed himself to be made a full member with its contractual obligations and its lures, if the politicians went into this, too....

I laughed, filing the newspaper with the other documents on the Watashaw test. These proofs would fascinate any businessman with the sense to see where his bread was buttered. A businessman is constantly dealing with organizations, including his own, and finding them either inert, cantankerous, or both. Caswell's formula could be a handle to grasp them with. Gratitude alone would bring money into the university in carload lots.

The end of the sixth month came. The test was over and the end reports were spectacular. Caswell's formulas were proven to the hilt.

After reading the last newspaper reports, I called him up.

"Perfect, Wilt, perfect! I can use this Watashaw thing to get you so many fellowships and scholarships and grants for your department that you'll think it's snowing money!"

He answered somewhat disinterestedly, "I've been busy working with students on their research papers and marking tests—not following the Watashaw business at all, I'm afraid. You say the demonstration went well and you're satisfied?"

He was definitely putting on a chill. We were friends now, but obviously he was still peeved whenever he was reminded that I had doubted that his theory could work. And he was using its success to rub my nose in the realization that I had been wrong. A man with a string of degrees after his name is just as human as anyone else. I had needled him pretty hard that first time.

"I'm satisfied," I acknowledged. "I was wrong. The formulas work beautifully. Come over and see my file of documents on it if you want a boost for your ego. Now let's see the formula for stopping it."

He sounded cheerful again. "I didn't complicate that organization with negatives. I wanted it to grow. It falls apart naturally when it stops growing for more than two months. It's like the great stock boom