The ''Genius'', Theodore Dreiser [classic reads txt] 📗

"Well, I'll tell you what, Witla," he finally observed. "I don't know whether you can run this thing or not—the probabilities are all against you as I have said, but you seem to have some ideas or what might be made some under my direction, and I think I'll give you a chance. Mind you, I haven't much confidence. My personal likes usually prove very fatal to me. Still, you're here, and I like your looks and I haven't seen anyone else, and so——"

"Thanks," said Eugene.

"Don't thank me. You have a hard job ahead of you if I take you. It's no child's play. You'd better come with me first and look over the place," and he led the way out into the great central room where, because it was still noon time, there were few people working, but where one could see just how imposing this business really was.

"Seventy-two stenographers, book-keepers, canvassers and writers and trade-aid people at their desks," he observed with an easy wave of his hand, and moved on into the art department, which was in another wing of the building where a north and east light could be secured. "Here's where you come in," he observed, throwing open the door where thirty-two artists' desks and easels were ranged. Eugene was astonished.

"You don't employ that many, do you?" he asked interestedly. Most of the men were out to lunch.

"From twenty to twenty-five all the time, sometimes more," he said. "Some on the outside. It depends on the condition of business."

"And how much do you pay them, as a rule?"

"Well, that depends. I think I'll give you seventy-five dollars a week to begin with, if we come to an understanding. If you make good I'll make it a hundred dollars a week inside of three months. It all depends. The others we don't pay so much. The business manager can tell you."

Eugene noticed the evasion. His eyes narrowed. Still there was a good chance here. Seventy-five dollars was considerably better than fifty and it might lead to more. He would be his own boss—a man of some consequence. He could not help stiffening with pride a little as he looked at the room which Summerfield pointed out to him as his own if he came—a room where a large, highly polished oak desk was placed and where some of the Summerfield Advertising Company's art products were hung on the walls. There was a nice rug on the floor and some leather-backed chairs.

"Here's where you will be if you come here," said Summerfield.

Eugene gazed round. Certainly life was looking up. How was he to get this place? On what did it depend? His mind was running forward to various improvements in his affairs, a better apartment for Angela, better clothes for her, more entertainment for both of them, freedom from worry over the future; for a little bank account would soon result from a place like this.

"Do you do much business a year?" Eugene asked curiously.

"Oh, about two million dollars' worth."

"And you have to make drawings for every ad?"

"Exactly, not one but six or eight sometimes. It depends upon the ability of the art director. If he does his work right I save money."

Eugene saw the point.

"What became of the other man?" he asked, noting the name of Older Freeman on the door.

"Oh, he quit," said Summerville, "or rather he saw what was coming and got out of the way. He was no good. He was too weak. He was turning out work here which was a joke—some things had to be done over eight and nine times."

Eugene discovered the wrath and difficulties and opposition which went with this. Summerfield was a hard man, plainly. He might smile and joke now, but anyone who took that chair would hear from him constantly. For a moment Eugene felt as though he could not do it, as though he had better not try it, and then he thought, "Why shouldn't I? It can't hurt me. If worst comes to worst, I have my art to fall back on."

"Well, so it goes," he said. "If I don't make good, the door for mine, I suppose?"

"No, no, nothing so easy," chuckled Summerfield; "the coal chute."

Eugene noticed that he champed his teeth like a nervous horse, and that he seemed fairly to radiate waves of energy. For himself he winced the least bit. This was a grim, fighting atmosphere he was coming into. He would have to fight for his life here—no doubt of that.

"Now," said Summerfield, when they were strolling back to his own office. "I'll tell you what you might do. I have two propositions, one from the Sand Perfume Company and another from the American Crystal Sugar Refining Company which may mean big contracts for me if I can present them the right line of ideas for advertising. They want to advertise. The Sand Company wants suggestions for bottles, labels, car ads, newspaper ads, posters, and so on. The American Crystal Company wants to sell its sugar in small packages, powdered, grained, cubed, hexagoned. We want package forms, labels, posters ads, and so on for that. It's a question of how much novelty, simplicity and force we can put in the smallest possible space. Now I depend upon my art director to tell me something about these things. I don't expect him to do everything. I'm here and I'll help him. I have men in the trade aid department out there who are wonders at making suggestions along this line, but the art director is supposed to help. He's the man who is supposed to have the taste and can execute the proposition in its last form. Now suppose you take these two ideas and see what you can do with them. Bring me some suggestions. If they suit me and I think you have the right note, I'll hire you. If not, well then I won't, and no harm done. Is that all right?"

"That's all right," said Eugene.

Mr. Summerfield handed him a bundle of papers, catalogues, prospectuses, communications. "You can look these over if you want to. Take them along and then bring them back."

Eugene rose.

"I'd like to have two or three days for this," he said. "It's a new proposition to me. I think I can give you some ideas—I'm not sure. Anyhow, I'd like to try."

"Go ahead! Go ahead!" said Summerfield, "the more the merrier. And I'll see you any time you're ready. I have a man out there—Freeman's assistant—who's running things for me temporarily. Here's luck," and he waved his hand indifferently.

Eugene went out. Was there ever such a man, so hard, so cold, so practical! It was a new note to him. He was simply astonished, largely because he was inexperienced. He had not yet gone up against the business world as those who try to do anything in a big way commercially must. This man was getting on his nerves already, making him feel that he had a tremendous problem before him, making him think that the quiet realms of art were merely the backwaters of oblivion. Those who did anything, who were out in the front row of effort, were fighters such as this man was, raw products of the soil, ruthless, superior, indifferent. If only he could be that way, he thought. If he could be strong, defiant, commanding, what a thing it would be. Not to wince, not to quail, but to stand up firm, square to the world and make people obey. Oh, what a splendid vision of empire was here before him.

The designs or suggestions which Eugene offered his prospective employer for the advertising of the products of M. Sand et Cie and the American Crystal Sugar Refining Company, were peculiar. As has been indicated, Eugene had one of those large, effervescent intelligences which when he was in good physical condition fairly bubbled ideas. His imaginings, without any effort on his part, naturally took all forms and shapes. The call of Mr. Summerfield was for street car cards, posters and newspaper ads of various sizes, and what he wanted Eugene specifically to supply was not so much the lettering or rather wording of the ads as it was their artistic form and illustrative point: what one particular suggestion in the form of a drawing or design could be made in each case which would arrest public attention. Eugene went home and took the sugar proposition under consideration first. He did not say anything of what he was really doing to Angela, because he did not want to disappoint her. He pretended that he was making sketches which he might offer to some company for a little money and because it amused him. By the light of his green shaded working lamp at home he sketched designs of hands holding squares of sugar, either in the fingers or by silver and gold sugar tongs, urns piled high with crystalline concoctions, a blue and gold after-dinner cup with one lump of the new form on the side against a section of snow white table cloth, and things of that character. He worked rapidly and with ease until he had some thirty-five suggestions on this one proposition alone, and then he turned his attention to the matter of the perfumery.

His first thought was that he did not know all the designs of the company's bottles, but he originated peculiar and delightful shapes of his own, some of which were afterwards adopted by the company. He designed boxes and labels to amuse himself and then made various still-life compositions such as a box, a bottle, a dainty handkerchief and a small white hand all showing in a row. His mind slipped to the manufacture of perfume, the growing of flowers, the gathering of blossoms, the type of girls and men that might possibly be employed, and then he hurried to the great public library the next day to see if he could find a book or magazine article which would tell him something about it. He found this and several articles on sugar growing and refining which gave him new ideas in that direction. He decided that in each case he would put a beautifully designed bottle of perfume or a handsome package of sugar, say, in the upper right or lower left-hand corner of the design, and then for the rest show some scene in the process of its manufacture. He began to think of men who could carry out his ideas brilliantly if they were not already on his staff, letterers, character artists, men with a keen sense of color combination whom he might possibly hire cheaply. He thought of Jerry Mathews of the old Chicago Globe days—where was he now?—and Philip Shotmeyer, who would be almost ideal to work under his direction, for he was a splendid letterer, and Henry Hare, still of the World, with whom he had frequently talked on the subject of ads and posters. Then there was young Morgenbau, who was a most excellent character man, looking to him for some opportunity, and eight or ten men whose work he had admired in the magazines—the best known ones. He decided first to see what could be done with the staff that he had, and then to eliminate and fill in as rapidly as possible until he had a capable working group. He had already caught by contact with Summerfield some of that eager personage's ruthlessness and began to manifest it in his own attitude. He was most impressionable to things advantageous to himself, and this chance to rise to a higher level out of the slough of poverty in which he had so greatly suffered nerved him to the utmost effort. In two days he had a most impressive mass of material to show his prospective employer,