All About Coffee, William H. Ukers [short story to read .txt] 📗

Coffee roasting as a business—Wholesale coffee-roasting machinery—Separating, milling, and mixing or blending green coffee, and roasting by coal, coke, gas, and electricity—Facts about coffee roasting—Cost of roasting—Green-coffee shrinkage table—"Dry" and "wet" roasts—On roasting coffee efficiently—A typical coal roaster—Cooling and stoning—Finishing or glazing—Blending roasted coffees—Blends for restaurants—Grinding and packaging—Coffee additions and fillers—Treated coffees, and dry extracts Page 379

CHAPTER XXVI

Wholesale Merchandising of Coffee

How coffees are sold at wholesale—The wholesale salesman's place in merchandising—Some coffee costs analyzed—Handy coffee-selling chart—Terms and credits—About package coffees—Various types of coffee containers—Coffee package labels—Coffee package economies—Practical grocer helps—Coffee sampling—Premium method of sales promotion Page 407

CHAPTER XXVII

Retail Merchandising of Roasted Coffee

How coffees are sold at retail—The place of the grocer, the tea and coffee dealer, the chain store, and the wagon-route distributer in the scheme of distribution—Starting in the retail coffee business—Small roasters for retail dealers—Model coffee departments—Creating a coffee trade—Meeting competition—Splitting nickels—Figuring costs and profits—A credit policy for retailers—Premiums Page 415

CHAPTER XXVIII

A Short History of Coffee Advertising

Early coffee advertising—The first coffee advertisement in 1587 was frank propaganda for the legitimate use of coffee—The first printed advertisement in English—The first newspaper advertisement—Early advertisements in colonial America—Evolution of advertising—Package coffee advertising—Advertising to the trade—Advertising by means of newspapers, magazines, billboards, electric signs, motion pictures, demonstrations, and by samples—Advertising for retailers—Advertising by government propaganda—The Joint Coffee Trade publicity campaign in the United States—Coffee advertising efficiency Page 431

CHAPTER XXIX

The Coffee Trade in the United States

The coffee business started by Dorothy Jones of Boston—Some early sales—Taxes imposed by Congress in war and peace—The first coffee-plantation-machine, coffee-roaster, coffee-grinder, and coffee-pot patents—Early trade marks for coffee—Beginnings of the coffee urn, the coffee container, and the soluble-coffee business—Chronological record of the most important events in the history of the trade from the eighteenth century to the twentieth Page 467

CHAPTER XXX

Development of the Green and Roasted Coffee Business in the United States

A brief history of the growth of coffee trading—Notable firms and personalities that have played important parts in green coffee in the principal coffee centers—Green coffee trade organizations—Growth of the wholesale coffee-roasting trade, and names of those who have made history in it—The National Coffee Roasters Association—Statistics of distribution of coffee-roasting establishments in the United States Page 475

CHAPTER XXXI

Some Big Men and Notable Achievements

B.G. Arnold, the first, and Hermann Sielcken, the last of the American "coffee kings"—John Arbuckle, the original package-coffee man—Jabez Burns, the man who revolutionized the roasted-coffee business by his contributions as inventor, manufacturer, and writer—Coffee trade booms and panics—Brazil's first valorization enterprise—War-time government control of coffee—The story of soluble coffee Page 517

CHAPTER XXXII

A History of Coffee in Literature

The romance of coffee, and its influence on the discourse, poetry, history, drama, philosophic writing, and fiction of the seventeenth and eighteenth centuries and on the writers of today—Coffee quips and anecdotes Page 541

CHAPTER XXXIII

Coffee in Relation to the Fine Arts

How coffee and coffee drinking have been celebrated in painting, engraving, sculpture, caricature, lithography, and music—Epics, rhapsodies, and cantatas in praise of coffee—Beautiful specimens of the art of the potter and the silversmith as shown in the coffee service of various periods in the world's history—Some historical relics Page 587

CHAPTER XXXIV

The Evolution of Coffee Apparatus

Showing the development of coffee-roasting, coffee-grinding, coffee-making, and coffee-serving devices from the earliest time to the present day—The original coffee grinder, the first coffee roaster, and the first coffee pot—The original French drip pot, the De Belloy percolator—Count Rumford's improvement—How the commercial coffee roaster was developed—The evolution of filtration devices—The old Carter "pull-out" roaster—Trade customs in New York and St. Louis in the sixties and seventies—The story of the evolution of the Burns roaster—How the gas roaster was developed in France, Great Britain, and the United States Page 615

CHAPTER XXXV

World's Coffee Manners and Customs

How coffee is roasted, prepared, and served in all the leading civilized countries—The Arabian coffee ceremony—The present-day coffee houses of Turkey—Twentieth century improvements in Europe and the United States Page 655

CHAPTER XXXVI

Preparation of the Universal Beverage

The evolution of grinding and brewing methods—Coffee was first a food, then a wine, a medicine, a devotional refreshment, a confection, and finally a beverage—Brewing by boiling, infusion, percolation, and filtration—Coffee making in Europe in the nineteenth century—Early coffee making in the United States—Latest developments in better coffee making—Various aspects of scientific coffee brewing—Advice to coffee lovers on how to buy coffee, and how to make it in perfection Page 693

A COFFEE CHRONOLOGY

Giving dates and events of historical interest in legend, travel, literature, cultivation, plantation treatment, trading, and in the preparation and use of coffee from the earliest time to the present Page 725

A COFFEE BIBLIOGRAPHY

A list of references gathered from the principal general and scientific libraries—Arranged in alphabetic order of topics Page 738

INDEX
Page 769