On the Economy of Machinery and Manufactures, Charles Babbage [classic romance novels .TXT] 📗
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of that of twentyfive per cent on the published prices. Thirdly,
that they are unable to maintain this rate of profit except by a
combination, the object of which is to put down all competition.
396. Some time ago a small number of the large London
booksellers entered into such a combination. One of their objects
was to prevent any bookseller from selling books for less than
ten per cent under the published prices; and in order to enforce
this principle, they refuse to sell books, except at the
publishing price, to any bookseller who declines signing an
agreement to that effect. By degrees, many were prevailed upon to
join this combination; and the effect of the exclusion it
inflicted, left the small capitalist no option between signing or
having his business destroyed. Ultimately, nearly the whole
trade, comprising about two thousand four hundred persons, have
been compelled to sign the agreement.
As might be naturally expected from a compact so injurious to
many of the parties to it, disputes have arisen; several
booksellers have been placed under the ban of the combination,
who allege that they have not violated its rules, and who accuse
the opposite party of using spies, etc., to entrap them.(3*)
397. The origin of this combination has been explained by Mr
Pickering, of Chancery Lane, himself a publisher, in a printed
statement, entitled, ‘Booksellers’ Monopoly’ and the following
list of booksellers, who form the committee for conducting this
combination, is copied from that printed at the head of each of
the cases published by Mr Pickering:
Allen, J., 7, Leadenhall Street.
Arch, J., 61, Cornhill.
Baldwin, R., 47, Paternoster Row.
Booth, J.
Duncan, J., 37, Paternoster Row.
Hatchard, J., Piccadilly.
Marshall, R., Stationers’ Court.
Murray, J., Albemarle Street.
Rees, O., 39, Paternoster Row.
Richardson, J. M., 23, Cornhill.
Rivington, J., St. Paul’s Churchyard.
Wilson, E., Royal Exchange.
398. In whatever manner the profits are divided between the
publisher and the retail bookseller, the fact remains, that the
reader pays for the volume in his hands 6s., and that the author
will receive only 3s. 10d.; out of which latter sum, the expense
of printing the volume must be paid: so that in passing through
two hands this book has produced a profit of forty-four per cent.
This excessive rate of profit has drawn into the book trade a
larger share of capital than was really advantageous; and the
competition between the different portions of that capital has
naturally led to the system of underselling, to which the
committee above mentioned are endeavouring to put a stop.(4*)
399. There are two parties who chiefly suffer from this
combination, the public and authors. The first party can seldom be
induced to take an active part against any grievance; and in fact
little is required from it, except a cordial support of the
authors, in any attempt to destroy a combination so injurious to
the interests of both.
Many an industrious bookseller would be glad to sell for 5s.
the volume which the reader holds in his hand, and for which he
has paid 6s.; and, in doing so for ready money, the tradesman who
paid 4s. 6d. for the book, would realize, without the least risk,
a profit of eleven per cent on the money he had advanced. It is
one of the objects of the combination we are discussing, to
prevent the small capitalist from employing his capital at that
rate of profit which he thinks most advantageous to himself; and
such a proceeding is decidedly injurious to the public.
400. Having derived little pecuniary advantage from my own
literary productions; and being aware, that from the very nature
of their subjects, they can scarcely be expected to reimburse the
expense of preparing them, I may be permitted to offer an opinion
upon the subject, which I believe to be as little influenced by
any expectation of advantage from the future, as it is by any
disappointment at the past.
Before, however, we proceed to sketch the plan of a campaign
against Paternoster Row, it will be fit to inform the reader of
the nature of the enemies’ forces, and of his means of attack and
defence. Several of the great publishers find it convenient to be
the proprietors of reviews, magazines, journals, and even of
newspapers. The editors are paid, in some instances very
handsomely, for their superintendence; and it is scarcely to be
expected that they should always mete out the severest justice on
works by the sale of which their employers are enriched. The
great and popular works of the day are, of course, reviewed with
some care, and with deference to public opinion. Without this,
the journals would not sell; and it is convenient to be able to
quote such articles as instances of impartiality. Under shelter
of this, a host of ephemeral productions are written into a
transitory popularity; and by the aid of this process, the
shelves of the booksellers, as well as the pockets of the public,
are disencumbered. To such an extent are these means employed,
that some of the periodical publications of the day ought to be
regarded merely as advertising machines. That the reader may be
in some measure on his guard against such modes of influencing
his judgement, he should examine whether the work reviewed is
published by the bookseller who is the proprietor of the review;
a fact which can sometimes be ascertained from the title of the
book as given at the head of the article. But this is by no means
a certain criterion, because partnerships in various publications
exist between houses in the book trade, which are not generally
known to the public; so that, in fact, until reviews are
established in which booksellers have no interest, they can never
be safely trusted.
401. In order to put down the combination of booksellers, no
plan appears so likely to succeed as a counter-association of
authors. If any considerable portion of the literary world were
to unite and form such an association; and if its affairs were
directed by an active committee, much might be accomplished. The
objects of such an union should be, to employ some person well
skilled in the printing, and in the bookselling trade; and to
establish him in some central situation as their agent. Each
member of the association to be at liberty to place any, or all
of his works in the hands of this agent for sale; to allow any
advertisements, or list of books published by members of the
association, to be stitched up at the end of each of his own
productions; the expense of preparing them being defrayed by the
proprietors of the books advertised.
The duties of the agent would be to retail to the public, for
ready money, copies of books published by members of the
association. To sell to the trade, at prices agreed upon, any
copies they may require. To cause to be inserted in the journals,
or at the end of works published by members, any advertisements
which the committee or authors may direct. To prepare a general
catalogue of the works of members. To be the agent for any member
of the association respecting the printing of any work.
Such a union would naturally present other advantages; and as
each author would retain the liberty of putting any price he
might think fit on his productions, the public would have the
advantage of reduction in price produced by competition between
authors on the same subject, as well as of that arising from a
cheaper mode of publishing the volumes sold to them.
402. Possibly, one of the consequences resulting from such an
association, would be the establishment of a good and an
impartial review, a work the want of which has been felt for
several years. The two long-established and celebrated reviews,
the unbending champions of the most opposite political opinions.
are, from widely differing causes, exhibiting unequivocal signs
of decrepitude and decay. The quarterly advocate of despotic
principles is fast receding from the advancing intelligence of
the age; the new strength and new position which that
intelligence has acquired, demands for its expression, new
organs, equally the representatives of its intellectual power,
and of its moral energies: whilst, on the other hand, the sceptre
of the northern critics has passed, from the vigorous grasp of
those who established its dominion, into feebler hands.
403. It may be stated as a difficulty in realizing this
suggestion, that those most competent to supply periodical
criticism, are already engaged. But it is to be observed, that
there are many who now supply literary criticisms to journals,
the political principles of which they disapprove; and that if
once a respectable and well-supported review(5*) were
established, capable of competing, in payment to its
contributors, with the wealthiest of its rivals, it would very
soon be supplied with the best materials the country can produce.
(6*) It may also be apprehended that such a combination of
authors would be favourable to each other. There are two
temptations to which an editor of a review is commonly exposed:
the first is, a tendency to consult too much, in the works he
criticizes, the interest of the proprietor of his review; the
second, a similar inclination to consult the interests of his
friends. The plan which has been proposed removes one of these
temptations, but it would be very difficult, if not impossible,
to destroy the other.
NOTES:
1. The whole of the subsequent details relate to the first
edition of this work.
2. These details vary with different books and different
publishers; those given in the text are believed to substantially
correct, and are applicable to works like the present.
3. It is now understood that the use of spies has been given up;
and it is also known that the system of underselling is again
privately resorted to by many, so that the injury arising from
this arbitrary system, pursued by the great booksellers, affects
only, or most severely, those whose adherence to an extorted
promise most deserves respect. Note to the second edition.
4 The monopoly cases. Nos. 1. 2. and 3. of those published by Mr
Pickering, should be consulted upon this point; and, as the
public will be better able to form a judgement by hearing the
other side of the question, it is to be hoped the Chairman of the
Committee (Mr Richardson) will publish those regulations
respecting the trade, a copy of which. Mr Pickering states, is
refused by the Committee even to those who sign them.
5. At the moment when this opinion as to the necessity for a new
review was passing through the press. I was informed that the
elements of such an undertaking were already organized.
6. I have been suggested to me, that the doctrines maintained in
this chapter may subject the present volume to the opposition of
that combination which it has opposed. I do not entertain that
opinion; and for this reason, that the booksellers are too shrewd
a class to supply such an admirable passport to publicity as
their opposition would prove to be if generally suspected. But
should my readers take a different view of the question, they can
easily assist in remedying the evil, by each mentioning the
existence of this little volume to two of his friends.
{I was wrong in this conjecture; all booksellers are not so
shrewd as I had imagined, for some did refuse to sell this
volume; consequently others sold a larger number of copies.
In the preface to the second edition, at the commencement of
this volume, the reader will find some further observation on the
effect of the booksellers’ combination.}
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