How to Write Letters (Formerly The Book of Letters), Mary Owens Crowther [book series to read txt] 📗

covert cloth, imported mixtures, homespuns, and light-weight knit cloths—adapted for town or country usage. A splendid selection of all sizes from 14 to 18 years.

MISSES' COATS: Coats for motor, country club, or town wear, in soft velours, burella cloth, and imported coatings.

MISSES' DRESSES: Dresses of imported serges and gabardines, for street wear, and a number of exclusive knit cloth models in attractive colorings for sports wear—sizes 14 to 18 years.

MISSES' HATS: The balance of our stock of Trimmed Hats at one half their former prices.

On account of the greatly reduced prices, none of these goods will be sent on approval, nor can they be returned for credit.

Very truly yours,

S. Black Company.

Note:

To our charge customers is extended the privilege of making their selections on Friday and Saturday, April 27th and 28th.

SWANSON SONS & COMPANY
29 SUPERIOR AVENUE
CLEVELAND, OHIO

January 16, 1922.

Dear Madam:

We enclose advance announcements of our Private Sales of Boys' Heatherweave Clothes and Ironhide Shoes, and we believe you will find the economies presented a great relief after your large Christmas outlays.

Of course, such reductions mean that the assortments will quickly be depleted, and we urge you to act promptly in order to secure the full benefit of the available selections. To enable you to do this we are telling you before the public announcement of these sales.

Yours very truly,

Swanson Sons & Company.

This letter encloses a proof of a newspaper advertisement.

CALLENDER & CRUMP
2900 EUCLID AVENUE
CLEVELAND, O.

September 10, 1922.

Dear Madam:

In appreciation of your patronage we wish to extend to you a personal invitation to attend a private sale of women's tailor-made fall suits (sizes 34 to 46) in some especially well-chosen models. These suits will be priced at the very low figure of $40.

Our regular patrons may have first selection before the sale is open to the public, and may thus avoid the discomforts of a public sale.

We have arranged to show these suits privately on Friday, October 3, in the fitting department on the sixth floor.

If you care to avail yourself of this special opportunity, please bring this letter with you and present it at the fitting department.

Very truly yours,

Callender & Crump.

(Note:—An excellent idea when a special offering of foreign goods is made is to have the letters mailed from Paris or London. The foreign stamp will usually attract attention.)

CALLENDER & CRUMP
2900 EUCLID AVENUE
CLEVELAND, O.

Paris, France,

September 1, 1922.

Dear Madam:

We wish to let you know in advance that our annual sale of Real French Kid gloves, at 89 cents a pair, takes place on Tuesday, October 9, 1922.

To insure a choice selection we suggest that you make your purchases early on that day.

Very truly yours,

Callender & Crump.

This is an excellent, matter-of-fact letter that sets out values:

LE FEVRE BROTHERS
293 WASHINGTON BLVD
DETROIT, MICH.

May 11, 1922.

Mrs. John Williams,

19 Concourse Ave.,

Detroit, Mich.

Madam:

On Monday and Tuesday, May 15th and 16th, we shall hold our annual spring clearance sale of seasonable apparel for boys, girls, and young ladies, offering exceptional values, and an unusual opportunity to secure regular Le Fevre productions at lower prices than we have been able to offer for several years. This sale will include other items which are not enumerated in this announcement.

boys' wool norfolk suits:

Sizes 7 to 15 years. Formerly up to $35.00 Sale Price $14.50, $18.50, and $23.50

boys' overcoats:

Sizes 3 to 7 years. Formerly up to $32.50 Sale Price $14.50 and $18.50

girls' coats and capes:

Sizes 3 to 16 years. Formerly up to $55.00 Sale Price $19.50 and $29.50

girls' wool dresses:

Sizes 4 to 14 years. Formerly up to $65.00 Sale Price $17.50 and $27.50

young ladies' suits:

Sizes 14 to 18 years. Formerly up to $85.00 Sale Price $24.50 and $39.50

young ladies' dresses:

Sizes 14 to 18 years. Formerly up to $70.00 Sale Price $22.50 and $37.50

young ladies' coats and capes:

Sizes 14 to 18 years. Formerly up to $75.00 Sale Price $29.50 and $42.50

girls' and young ladies' trimmed and tailored hats:

Formerly up to $30.00 Sale Price $7.50 and $12.50

Sale goods will not be sent on approval, exchanged, nor can they be returned for credit.

Yours very truly,

Le Fevre Brothers.

Our charge customers will have the privilege of making their purchases from this sale on Friday and Saturday, May 12th and 13th.

On opening a store

This form for the opening of a new store in a town may be used with variations for a reopening after improvements.

JAMES BONNER & CO.
WICHITA, KAN.

April 14, 1922.

Mrs. Henry Jerome,

29 Water St.,

Wichita, Kan.

Dear Madam:

This is a sale to win friends for a new store. We want you to see our values. Our store is but six weeks old. Our stock is just the same age. Everything that we have is fresh and new. We want you to compare our qualities and prices. We are out to prove to the women of Wichita that we can give style and service at prices they will like.

Will you give us the chance to get acquainted?

Yours very truly,

James Bonner & Co.,

(Handwritten) L. Jones,

Manager.

Selling home-made articles

19 Waverly Place,

Bridgetown, N. J.,

April 5, 1922.

Dear Madam:

Have you ever counted the cost of making your pickles, jams, and jellies at home? If you have, and are satisfied that yours is the cheapest way, considering time, labor, and the use of the best materials, then my product will not appeal to you. But before you decide, may I ask you to make a comparison?

I make at home in large quantities and according to the best recipes gathered over years of experience, all kinds of pickles and relishes—sweet, sour, dill, chow-chow, piccalilli.

My special jams are raspberry, strawberry, plum, peach, and quince.

Crabapple is my best liked jelly, and red currant a close second.

A very special conserve is a grape and walnut, for which I have a large call, for teas.

The peaches I put up in pint and quart jars.

I use only the very best vinegar and spices.

My products are made only to order and at the lowest possible cost. To do this I must get my orders some time in advance so that I may take advantage of attractive prices on fruits and other ingredients.

I append a list of prices which I charged last year. This year they will be no higher and in all probability less.

May I get a small trial order from you?

Very truly yours,

Martha Walker.

(Mrs. William Walker)

A letter to recently married people in moderate circumstances

J. L. BASCOM COMPANY
20 MAIN STREET
RICHMOND, VA.

May 8, 1922.

Dear Madam:

This store is for sensible, saving people who want to make every dollar buy its utmost. But sometimes being sensible and saving seems to mean just being commonplace and dowdy. Ours is not that sort of a store.

We believe that useful articles ought also to be good looking, and our buying has been so skillful that we believe we are safe in saying that our goods are not only absolutely dependable but also will compare in appearance with any goods anywhere, regardless of price. We think that this statement will mean something to you, for in furnishing a home, although appearance may not be everything, it is certainly a good deal. Between two articles of the same durability the better-looking one is the better.

It is our aim not merely to make home furnishing easy but to make a beautiful home at the price of an ugly one. Our experience has been that it does not pay to put into a household any article which in a few years you will get so tired of looking at that you will want to smash it with a hatchet. We have the values and also we have terms that are as good as the values.

We enclose a little booklet that will give you a hint of what you can find here. We cannot give you more than a hint. The best way is to come to the store. Tell us your problems, and let us aid you with our experience.

Very truly yours,

J. L. Bascom Company.

Introducing the mail order department:

L. GIRARD & CO.
ST. LOUIS, MO.

April 4, 1922.

Mrs. Benjamin Brown,

29 Shadyside Vine Avenue,

St. Louis, Mo.

Dear Madam:

This Spring brings to us many new ideas in merchandise that our buyers have picked up in their travels. In many ways we have now the most interesting stock we have ever been able to show. It is indeed so large and varied that we shall hardly be able to give you more than a suggestion of it in our public advertising.

We feel sure that we have something which you have been looking for among the splendid values in both personal and household necessities.

You will find that through our individual shopping service purchasing by mail is made most convenient and entirely personal.

May we look forward to having again the pleasure of serving you?

Very truly yours,

L. Girard & Co.

Announcement of overcoats

THE BARBOUR CLOTHING CO.
2249 WABASH AVENUE
CHICAGO

October 19, 1921.

Mr. Charles Reid,

Winnetka, Ill.

My dear Sir:

In a couple of weeks you are going to think a good deal about your overcoat. Why not start thinking now?

We are offering this year the most complete line of overcoats that we have ever been able to buy. We have found that we could buy absolutely first-class coats at absolutely fair prices. We are selling them on the basis on which we bought them, and we bought a lot because we think the values will sell them.

The prices are surprisingly low. They range from $20 to $70. At the lowest price we are selling a coat which, if you saw it on the back of a friend, you would think cost at least $50. The highest priced coat is as good as money can buy. If you expected to spend $50 for a coat, you may find that you can get what you want for $20 or $25, or you may find that you will want an even better coat than you had expected to buy.

We think that it would be worth your while to look at this stock.

Very truly yours,

The Barbour Clothing Co.

Selling a farm product (can be used for vegetables, eggs, hams, and bacon or any farm product)

CORN CENTER
NEW JERSEY

June 1, 1922.

Dear Madam:

Do you like perfectly fresh vegetables—right off the farm?

What kind of vegetables are you getting? Do you know how long ago they were picked?

Perhaps you think that you cannot have absolutely fresh vegetables for your table or that it really makes no difference?

Did you ever taste Golden Bantam corn the same day or the day after it