Struggles and Triumphs, P. T. Barnum [good books to read in english .txt] 📗

to advertise under the title of “Barnum’s Show,” thereby deceiving and swindling the public. The trick is very transparent, and can be successful, if at all, only in very rural regions, where the newspapers fail to penetrate. The so-called “Museums” may embrace a stuffed animal or two, and a small show of waxworks. Indeed, some of these minor managers have bought cast-off curiosities from me, and cheap rubbish from old museums, with which to set up the “new features” in their circuses or menageries. The whole public knows that there is but one P. T. Barnum, and but one show in the country of sufficient importance to bear his name. I trust to my name and my long-worked-for and well-earned reputation to insure the public against imposition from the attempts of my imitators, who are as unprincipled as they will be unsuccessful in their efforts to defraud me and to delude the public. Appendix II A Remarkable Campaign

Record of Events⁠—Immense Business⁠—Retrograding Not My Nature⁠—Treasurer’s Report⁠—Surprised at Last⁠—Excitement in the Rural Districts⁠—Camping Out⁠—“seeing Barnum”⁠—An “incident of Travel”⁠—Down the Bank⁠—A Terrible Night⁠—A Temperance Crew⁠—Close of the Tenting Season⁠—Westward Ho!⁠—Free Lectures⁠—Waldemere⁠—A Fifty Thousand Dollar Dooryard⁠—Visit of Horace Greeley⁠—Trip to Colorado⁠—My New Enterprise⁠—Fourteenth Street Hippodrome⁠—Grand Opening⁠—A Brilliant Audience⁠—Departure for the South⁠—New Orleans in Winter⁠—News of the Conflagration⁠—“Business Before Pleasure”⁠—En Route for Home⁠—Speech at the Academy⁠—season of 1873⁠—Conclusion.

Written up to February, 1873.

Readers of the preceding pages will expect in this Appendix a brief resumé of events relating to my Great Travelling World’s Fair for the season of 1872. Connected as I have been with so many gigantic undertakings, and the subject of so many and varied experiences, it can hardly be thought strange if I have taught myself not to be surprised at anything in the way of business results. The idea of attempting to transport by rail any company or combination requiring sixty-five cars⁠—to be moved daily from point to point⁠—was an experiment of such magnitude that railroad companies could not supply my demands, and I was compelled to purchase and own all the cars. Up to this time in life, my record is clear for never retrograding after once embarking in any undertaking, and I did not propose to establish a contrary precedent at this late day, so, at the appointed time, the great combination moved westward by rail: The result is known. It visited the States of New Jersey, Delaware, Maryland, Pennsylvania, District of Columbia, Virginia, Ohio, Indiana, Kentucky, Illinois, Missouri, Kansas, Iowa, Minnesota, Wisconsin and Michigan. In order to exhibit only in large towns, it was frequently necessary to travel one hundred miles in a single night, arriving in season to give three exhibitions and the usual street pageant at 8 o’clock a.m. By means of cheap excursion trains, thousands of strangers attended daily from along the lines of the various railroads, for a distance of fifty, seventy-five and even a hundred miles. Other thousands came in wagons, on horseback and by every means of conveyance that could be pressed into service, until by 10 o’clock⁠—the hour for the morning exhibition⁠—the streets, sidewalks and stores were filled with strangers. It was universally conceded that the money invested by these country customers, who took this opportunity to visit the town and make purchases, exceeded by many thousands of dollars the amount I took away. Indeed, my own expenditures at each point where we exhibited, averaged one-half my gross receipts.

Some idea of the excitement throughout the country, may be formed from the fact that, upon arriving at daylight, we usually found wagon loads of rural strangers⁠—men, women and children⁠—who had come in during the night, and “pitched camp.” They had arrived at a most unseasonable hour for pleasure, but this nocturnal experience was no barrier when they had the ultimatum of “seeing Barnum.” Notwithstanding our transportation was necessarily done at night, under all the disadvantages of darkness and usually by three trains, it is gratifying to look back upon the great railroad campaign of 1872 as entirely free from serious accident. A few minor casualties occurred. At 1 o’clock on the morning of June 8, several of our cars and cages were precipitated down an embankment at Erie, Penn., by the gross carelessness of a switchman, and the utter recklessness of two locomotive engineers. The accident resulted in no loss of life, but the crushed cages, the roaring of the animals, the general excitement, coupled with the fact that the night was one of Egyptian darkness, all combined to form an “incident of travel” long to be remembered. It is also a source of satisfaction to record that nothing like riotous conduct, quarreling or disturbing elements of any nature have annoyed us during the tenting season. I attribute this to one fact, viz., that my employees are teetotalers and of gentlemanly behavior; that they fully appreciate the wisdom of my forty years’ motto⁠—“We Study to Please”⁠—and consequently make every effort to preserve decorum, and make visitors as happy as possible during the few hours they are with us.

With wonderful unanimity the public and the press acknowledged that I exhibited much more than I advertised, and that no combination of exhibitions that ever travelled had shown a tithe of the instructive and amusing novelties that I had gathered together. This universal commendation is, to me, the most gratifying feature of the campaign, for not being compelled to do business merely for the sake of profit, my highest enjoyment is to delight my patrons. The entire six months’ receipts of the Great Travelling World’s Fair exceeded one million dollars. The expenses of 156 days were nearly $5,000 per day, making about $780,000, besides the interest on a million dollars capital, and the wear and tear of the whole establishment. Although these daily expenses were more than double the receipts of any other show ever organized in any country, the financial result surprised everyone, and even I, who had anticipated so much,