Public Opinion, Walter Lippmann [ebook reader for pc .TXT] 📗

of these human beings, the pictures of themselves, of others, of their needs, purposes, and relationship, are their public opinions. Those pictures which are acted upon by groups of people, or by individuals acting in the name of groups, are Public Opinion with capital letters. And so in the chapters which follow we shall inquire first into some of the reasons why the picture inside so often misleads men in their dealings with the world outside. Under this heading we shall consider first the chief factors which limit their access to the facts. They are the artificial censorships, the limitations of social contact, the comparatively meager time available in each day for paying attention to public affairs, the distortion arising because events have to be compressed into very short messages, the difficulty of making a small vocabulary express a complicated world, and finally the fear of facing those facts which would seem to threaten the established routine of men’s lives.

The analysis then turns from these more or less external limitations to the question of how this trickle of messages from the outside is affected by the stored up images, the preconceptions, and prejudices which interpret, fill them out, and in their turn powerfully direct the play of our attention, and our vision itself. From this it proceeds to examine how in the individual person the limited messages from outside, formed into a pattern of stereotypes, are identified with his own interests as he feels and conceives them. In the succeeding sections it examines how opinions are crystallized into what is called Public Opinion, how a National Will, a Group Mind, a Social Purpose, or whatever you choose to call it, is formed.

The first five parts constitute the descriptive section of the book.

There follows an analysis of the traditional democratic theory of public opinion. The substance of the argument is that democracy in its original form never seriously faced the problem which arises because the pictures inside people’s heads do not automatically correspond with the world outside. And then, because the democratic theory is under criticism by socialist thinkers, there follows an examination of the most advanced and coherent of these criticisms, as made by the English Guild Socialists. My purpose here is to find out whether these reformers take into account the main difficulties of public opinion.

My conclusion is that they ignore the difficulties, as completely as did the original democrats, because they, too, assume, and in a much more complicated civilization, that somehow mysteriously there exists in the hearts of men a knowledge of the world beyond their reach.

I argue that representative government, either in what is ordinarily called politics, or in industry, cannot be worked successfully, no matter what the basis of election, unless there is an independent, expert organization for making the unseen facts intelligible to those who have to make the decisions. I attempt, therefore, to argue that the serious acceptance of the principle that personal representation must be supplemented by representation of the unseen facts would alone permit a satisfactory decentralization, and allow us to escape from the intolerable and unworkable fiction that each of us must acquire a competent opinion about all public affairs. It is argued that the problem of the press is confused because the critics and the apologists expect the press to realize this fiction, expect it to make up for all that was not foreseen in the theory of democracy, and that the readers expect this miracle to be performed at no cost or trouble to themselves. The newspapers are regarded by democrats as a panacea for their own defects, whereas analysis of the nature of news and of the economic basis of journalism seems to show that the newspapers necessarily and inevitably reflect, and therefore, in greater or lesser measure, intensify, the defective organization of public opinion. My conclusion is that public opinions must be organized for the press if they are to be sound, not by the press as is the case today. This organization I conceive to be in the first instance the task of a political science that has won its proper place as formulator, in advance of real decision, instead of apologist, critic, or reporter after the decision has been made. I try to indicate that the perplexities of government and industry are conspiring to give political science this enormous opportunity to enrich itself and to serve the public. And, of course, I hope that these pages will help a few people to realize that opportunity more vividly, and therefore to pursue it more consciously.

PART II

APPROACHES TO THE WORLD OUTSIDE

CHAPTER 2. CENSORSHIP AND PRIVACY

” 3. CONTACT AND OPPORTUNITY ” 4. TIME AND ATTENTION ” 5. SPEED, WORDS, AND CLEARNESS

CHAPTER II

CENSORSHIP AND PRIVACY

1

The picture of a general presiding over an editorial conference at the most terrible hour of one of the great battles of history seems more like a scene from The Chocolate Soldier than a page from life. Yet we know at first hand from the officer who edited the French communiqu�s that these conferences were a regular part of the business of war; that in the worst moment of Verdun, General Joffre and his cabinet met and argued over the nouns, adjectives, and verbs that were to be printed in the newspapers the next morning.

“The evening communiqu� of the twenty-third (February 1916)” says M.

de Pierrefeu, [Footnote: G. Q. G., pp. 126-129.] “was edited in a dramatic atmosphere. M. Berthelot, of the Prime Minister’s office, had just telephoned by order of the minister asking General Pelle to strengthen the report and to emphasize the proportions of the enemy’s attack. It was necessary to prepare the public for the worst outcome in case the affair turned into a catastrophe. This anxiety showed clearly that neither at G. H. Q. nor at the Ministry of War had the Government found reason for confidence. As M. Berthelot spoke, General Pelle made notes. He handed me the paper on which he had written the Government’s wishes, together with the order of the day issued by General von Deimling and found on some prisoners, in which it was stated that this attack was the supreme offensive to secure peace.

Skilfully used, all this was to demonstrate that Germany was letting loose a gigantic effort, an effort without precedent, and that from its success she hoped for the end of the war. The logic of this was that nobody need be surprised at our withdrawal. When, a half hour later, I went down with my manuscript, I found gathered together in Colonel Claudel’s office, he being away, the major-general, General Janin, Colonel Dupont, and Lieutenant-Colonel Renouard. Fearing that I would not succeed in giving the desired impression, General Pell� had himself prepared a proposed communiqu�. I read what I had just done.

It was found to be too moderate. General Pell�‘s, on the other hand, seemed too alarming. I had purposely omitted von Deimling’s order of the day. To put it into the communiqu� would be to break with the formula to which the public was accustomed, would be to transform it into a kind of pleading. It would seem to say: ‘How do you suppose we can resist?’ There was reason to fear that the public would be distracted by this change of tone and would believe that everything was lost. I explained my reasons and suggested giving Deimling’s text to the newspapers in the form of a separate note.

“Opinion being divided, General Pell� went to ask General de Castelnau to come and decide finally. The General arrived smiling, quiet and good humored, said a few pleasant words about this new kind of literary council of war, and looked at the texts. He chose the simpler one, gave more weight to the first phrase, inserted the words ‘as had been anticipated,’ which supply a reassuring quality, and was flatly against inserting von Deimling’s order, but was for transmitting it to the press in a special note … ” General Joffre that evening read the communiqu� carefully and approved it.

Within a few hours those two or three hundred words would be read all over the world. They would paint a picture in men’s minds of what was happening on the slopes of Verdun, and in front of that picture people would take heart or despair. The shopkeeper in Brest, the peasant in Lorraine, the deputy in the Palais Bourbon, the editor in Amsterdam or Minneapolis had to be kept in hope, and yet prepared to accept possible defeat without yielding to panic. They are told, therefore, that the loss of ground is no surprise to the French Command. They are taught to regard the affair as serious, but not strange. Now, as a matter of fact, the French General Staff was not fully prepared for the German offensive. Supporting trenches had not been dug, alternative roads had not been built, barbed wire was lacking. But to confess that would have aroused images in the heads of civilians that might well have turned a reverse into a disaster. The High Command could be disappointed, and yet pull itself together; the people at home and abroad, full of uncertainties, and with none of the professional man’s singleness of purpose, might on the basis of a complete story have lost sight of the war in a melee of faction and counter-faction about the competence of the officers. Instead, therefore, of letting the public act on all the facts which the generals knew, the authorities presented only certain facts, and these only in such a way as would be most likely to steady the people.

In this case the men who arranged the pseudo-environment knew what the real one was. But a few days later an incident occurred about which the French Staff did not know the truth. The Germans announced [Footnote: On February 26, 1916. Pierrefeu, G. Q. G., pp. 133

et seq.] that on the previous afternoon they had taken Fort Douaumont by assault. At French headquarters in Chantilly no one could understand this news. For on the morning of the twenty-fifth, after the engagement of the XXth corps, the battle had taken a turn for the better. Reports from the front said nothing about Douaumont.

But inquiry showed that the German report was true, though no one as yet knew how the fort had been taken. In the meantime, the German communiqu� was being flashed around the world, and the French had to say something. So headquarters explained. “In the midst of total ignorance at Chantilly about the way the attack had taken place, we imagined, in the evening communiqu� of the 26th, a plan of the attack which certainly had a thousand to one chance of being true.” The communiqu� of this imaginary battle read: “A bitter struggle is taking place around Fort de Douaumont which is an advanced post of the old defensive organization of Verdun. The position taken this morning by the enemy, after several unsuccessful assaults that cost him very heavy losses, has been reached again and passed by our troops whom the enemy has not been able to drive back.” [Footnote: This is my own translation: the English translation from London published in the New York Times of Sunday, Feb. 27, is as follows:

London, Feb. 26 (1916). A furious struggle has been in progress around Fort de Douaumont which is an advance element of the old defensive organization of Verdun fortresses. The position captured this morning by the enemy after several fruitless assaults which cost him extremely heavy losses, [Footnote: The French text says “pertes tres elevees.”

Thus the English translation exaggerates the original text.] was reached again and gone beyond by our troops, which all the attempts of the enemy have not been able to push back.”]