Tono-Bungay, H. G. Wells [reading like a writer .TXT] 📗

the night⁠—and we also worked all day. We made a rule to be always dropping in at the factory unannounced to keep things right⁠—for at first we could afford no properly responsible underlings⁠—and we traveled London, pretending to be our own representatives and making all sorts of special arrangements.

But none of this was my special work, and as soon as we could get other men in, I dropped the traveling, though my uncle found it particularly interesting and kept it up for years. “Does me good, George, to see the chaps behind their counters like I was once,” he explained. My special and distinctive duty was to give Tono-Bungay substance and an outward and visible bottle, to translate my uncle’s great imaginings into the creation of case after case of labelled bottles of nonsense, and the punctual discharge of them by railway, road and steamer towards their ultimate goal in the Great Stomach of the People. By all modern standards the business was, as my uncle would say, “absolutely bona fide.” We sold our stuff and got the money, and spent the money honestly in lies and clamour to sell more stuff. Section by section we spread it over the whole of the British Isles; first working the middle-class London suburbs, then the outer suburbs, then the home counties, then going (with new bills and a more pious style of “ad”) into Wales, a great field always for a new patent-medicine, and then into Lancashire.

My uncle had in his inner office a big map of England, and as we took up fresh sections of the local press and our consignments invaded new areas, flags for advertisements and pink underlines for orders showed our progress.

“The romance of modern commerce, George!” my uncle would say, rubbing his hands together and drawing in air through his teeth. “The romance of modern commerce, eh? Conquest. Province by province. Like sogers.”

We subjugated England and Wales; we rolled over the Cheviots with a special adaptation containing eleven percent of absolute alcohol; “Tono-Bungay: Thistle Brand.” We also had the Fog poster adapted to a kilted Briton in a misty Highland scene.

Under the shadow of our great leading line we were presently taking subsidiary specialties into action; “Tono-Bungay Hair Stimulant” was our first supplement. Then came “Concentrated Tono-Bungay” for the eyes. That didn’t go, but we had a considerable success with the Hair Stimulant. We broached the subject, I remember, in a little catechism beginning: “Why does the hair fall out? Because the follicles are fagged. What are the follicles?⁠ ⁠…” So it went on to the climax that the Hair Stimulant contained all “The essential principles of that most reviving tonic, Tono-Bungay, together with an emollient and nutritious oil derived from crude Neat’s Foot Oil by a process of refinement, separation and deodorization.⁠ ⁠… It will be manifest to anyone of scientific attainments that in Neat’s Foot Oil derived from the hoofs and horns of beasts, we must necessarily have a natural skin and hair lubricant.”

And we also did admirable things with our next subsidiaries, “Tono-Bungay Lozenges,” and “Tono-Bungay Chocolate.” These we urged upon the public for their extraordinary nutritive and recuperative value in cases of fatigue and strain. We gave them posters and illustrated advertisements showing climbers hanging from marvelously vertical cliffs, cyclist champions upon the track, mounted messengers engaged in Aix-to-Ghent rides, soldiers lying out in action under a hot sun. “You can go for twenty-four hours,” we declared, “on Tono-Bungay Chocolate.” We didn’t say whether you could return on the same commodity. We also showed a dreadfully barristerish barrister, wig, side-whiskers, teeth, a horribly lifelike portrait of all existing barristers, talking at a table, and beneath, this legend: “A Four Hours’ Speech on Tono-Bungay Lozenges, and as fresh as when he began.” Then brought in regiments of schoolteachers, revivalist ministers, politicians and the like. I really do believe there was an element of “kick” in the strychnine in these lozenges, especially in those made according to our earlier formula. For we altered all our formulae⁠—invariably weakening them enormously as sales got ahead.

In a little while⁠—so it seems to me now⁠—we were employing travelers and opening up Great Britain at the rate of a hundred square miles a day. All the organisation throughout was sketched in a crude, entangled, half-inspired fashion by my uncle, and all of it had to be worked out into a practicable scheme of quantities and expenditure by me. We had a lot of trouble finding our travelers; in the end at least half of them were Irish-Americans, a wonderful breed for selling medicine. We had still more trouble over our factory manager, because of the secrets of the inner room, and in the end we got a very capable woman, Mrs. Hampton Diggs, who had formerly managed a large millinery workroom, whom we could trust to keep everything in good working order without finding out anything that wasn’t put exactly under her loyal and energetic nose. She conceived a high opinion of Tono-Bungay and took it in all forms and large quantities so long as I knew her. It didn’t seem to do her any harm. And she kept the girls going quite wonderfully.

My uncle’s last addition to the Tono-Bungay group was the Tono-Bungay Mouthwash. The reader has probably read a hundred times that inspiring inquiry of his, “You are Young Yet, but are you Sure Nothing has Aged your Gums?”

And after that we took over the agency for three or four good American lines that worked in with our own, and could be handled with it; Texan Embrocation, and “23⁠—to clear the system” were the chief.⁠ ⁠…

I set down these bare facts. To me they are all linked with the figure of my uncle. In some of the old seventeenth and early eighteenth century prayerbooks at Bladesover there used to be illustrations with long scrolls coming out of the mouths of the woodcut figures. I wish I could write all this last chapter on a scroll coming out of the head of my