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treating a case of loss of memory in a person advanced in years, who did not know that his memory had failed most remarkably until I told him of it. He is making vigorous efforts to bring it back again, and with partial success. The method pursued is to spend two hours daily, one in the morning and one in the evening, in exercising this faculty. The patient is instructed to give the closest attention to all that he learns, so that it shall be impressed on his mind clearly. He is asked to recall every evening all the facts and experiences of the day, and again the next morning. Every name heard is written down and impressed on his mind clearly and an effort made to recall it at intervals. Ten names from among public men are ordered to be committed to memory every week. A verse of poetry is to be learned, also a Real Cause of Failing Memory verse from the Bible, daily. He is asked to remember the number of the page of any book where any interesting fact is recorded. These and other methods are slowly resuscitating a failing memory."

As remarked by Professor James, "It is hard to believe that the memory of the poor old gentleman is a bit the better for all this torture except in respect to the particular facts thus wrought into it, the occurrences attended to and repeated on those days, the names of those politicians, those Bible verses, etc., etc."

The error in the book first quoted from lies in the fact that its author looks upon a failing memory as indicating a loss of retentiveness. The real cause is the loss of an intensity of interest. It is the failure to form sufficiently large The Manufactured Interest groups and complexes of related ideas, emotions and muscular movements associated with the particular fact to be remembered. There is no reason to believe that the retention of sensory experiences is not at all times perfectly mechanical and mechanically perfect.

Interest is a mental yearning. It is the offspring of desire and the mother of memory.

It goes out spontaneously to anything that can add to the sum of one's knowledge about the thing desired.

A manufactured interest is counterfeit. When a thing is done because it has to be done, desire dies and "duty" is born. In proportion as a subject is associated with "duty," it is divorced from interest.

Memory Lure of a Desire If you want to impress anything on another man's mind so that he will remember it, harness it up with the lure of a desire.

Diffused interest is the cause of all unprofitable forgetfulness. Do not allow your attention to grope vaguely among a number of things. Whatever you do, make a business of doing it with your whole soul. Turn the spotlight of your mind upon it, and you will not forget it.

TESTING ABILITY TO OBSERVE, REMEMBER AND REPORT THINGS SEEN. TESTING ABILITY TO OBSERVE, REMEMBER AND REPORT THINGS SEEN

A SCIENTIFIC MEMORY SYSTEM FOR BUSINESS SUCCESS
Decorative Header Chapter VII A SCIENTIFIC MEMORY SYSTEM FOR BUSINESS SUCCESS

Importance of Associates We recall things by their associates. When you set your mind to remember any particular fact, your conscious effort should be not vaguely to will that it shall be impressed and retained, but analytically and deliberately to connect it with one or more other facts already in your mind.

The student who "crams" for an examination makes no permanent addition "Cramming" and "Willing" to his knowledge. There can be no recall without association, and "cramming" allows no time to form associations.

If you find it difficult to remember a fact or a name, do not waste your energies in "willing" it to return. Try to recall some other fact or name associated with the first in time or place or otherwise, and lo! when you least expect it, it will pop into your thoughts.

If your memory is good in most respects, but poor in a particular line, it is because you do not interest yourself in that line, and therefore have no material for association. Blind Tom's memory was a blank on most subjects, but he was a walking encyclopedia on music.

Basic Principle of Thought-Reproduction To improve your memory you must increase the number and variety of your mental associations.

Many ingenious methods, scientifically correct, have been devised to aid in the remembering of particular facts. These methods are based wholly on the principle that that is most easily recalled which is associated in our minds with the most complex and elaborate groupings of related ideas.

Thus, Pick, in "Memory and Its Doctors," among other devices, presents a well-known "figure-alphabet" as of aid in remembering numbers. Each figure of the Arabic notation is represented by one or more letters, and the number to be recalled is translated into such letters as can best be arranged Methods of Pick into a catch word or phrase. To quote: "The most common figure-alphabet is this:

1 2 3 4 5 6 7 8 9 0 t n m r l sh g f b s d j k v p o ch c g qu z

"To briefly show its use, suppose it is desired to fix 1,142 feet in a second as the velocity of sound, t, t, r, n, are the letters and order required. Fill up with vowels forming a phrase like 'tight run' and connect it by some such flight of the imagination as that if a man tried to keep up with the velocity of sound, he would have a 'tight run.'"

The same principle is at the basis of all efficient pedagogy. The competent Scientific Pedagogy teacher endeavors by some association of ideas to link every new fact with those facts which the pupil already has acquired.

In the pursuit of this method the teacher will "compare all that is far off and foreign to something that is near home, making the unknown plain by the example of the known, and connecting all the instruction with the personal experience of the pupil—if the teacher is to explain the distance of the sun from the earth, let him ask, 'If anyone there in the sun fired off a cannon straight at you, what should you do?' 'Get out of the way,' would be the answer. 'No need of that,' the teacher might reply; 'you may quietly go to sleep in your room and get up How to Remember Names again; you may wait till your confirmation day, you may learn a trade, and grow as old as I am—then only will the cannon-ball be getting near, then you may jump to one side! See, so great as that is the sun's distance!'"

We shall now show you how to apply this principle in improving your memory and in making a more complete use of your really vast store of knowledge.

Rule I. Make systematic use of your sense-organs.

Do you find it difficult to remember names? It is because you do not link them in your mind with enough associations. Every time a man is introduced to you, look about you. Who is present? Take note of as many and as great a variety of surrounding facts and circumstances as possible. Think of the man's name, and take another look at his face, his dress, his physique. Think of his name, and at the same time his voice and manner. Think of his name, and mark the place where you are now for the first time meeting him. Think of his name in conjunction with the name and personality of the friend who presented him.

Memory is not a distinct faculty of mind in the sense that one man is generously endowed in that respect while another is deficient. Memory, as meaning the power of voluntary recall, is wholly a question of trained habits of mental operation.

Five Exercises for Developing Observation Your memory is just as good as mine or any other man's. It is your indifference to what you would call "irrelevant facts" that is at fault. Therefore, cultivate habits of observation. Fortify the observed facts you wish to recall with a multitude of outside associations. Never rest with a mere halfway knowledge of things.

To assist you in training yourself in those habits of observation that make a good memory of outside facts, we append the following exercises:

a. Walk slowly through a room with which you are not familiar. Then make a list of all the contents of the room you can recall. Do this every day for a week, using a different room each time. Do it not half-heartedly, but as if your life depended on your ability to remember. At the end of the week you will be surprised at the improvement you have made.

b. As you walk along the street, observe all that occurs in a space of one block, things heard as well as things seen. Two hours later make a list of all you can recall. Do this twice a day for ten days. Then compare results.

c. Make a practice of recounting each night the incidents of the day. The prospect of having this to do will cause you unconsciously to observe more attentively.

This is the method by which Thurlow Weed acquired his phenomenal memory. As a young man with political ambitions he had been much troubled by his inability to recall names and faces. So he began the practice each night of telling his wife the most minute details of incidents that had occurred during the day. He kept this up for fifty years, and it so trained his powers of observation that he became as well known for his unfailing memory as for his political adroitness.

d. Glance once at an outline map of some State. Put it out of sight and draw one as nearly like it as you can. Then compare it with the original. Do this frequently.

e. Have some one read you a sentence out of a book and you then repeat it. Do this daily, gradually increasing the length of the quotation from short sentences to whole paragraphs. Try to Invention and Thought-Memory find out what is the extreme limit of your ability in this respect compared with that of other members of your family.

Rule II. Fix ideas by their associates.

There are other things to be remembered besides facts of outside observation. You are not one whose life is passed entirely in a physical world. You live also within. Your mind is unceasingly at work with the materials of the past painting the pictures of the future. You are called upon to scheme, to plan, to devise, to invent, to compose and to foresee.

If all this mental work is not wasted energy, you must be able to recall its Three Exercises for Developing Thought-Memory conclusions when occasion requires. A happy thought comes to you—will you remember it tomorrow when the hour for action arrives? There is but one way to be sure, and that is by making a study of the whole associative mental process.

Review the train of ideas by which you reached your conclusion. Carry the thought on in mind to its legitimate conclusion. See yourself acting upon it. Mark its relations to other persons. Note all

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