author - "Ruby Marsannay"
This is a coursework assignment that I submitted as part of my Diploma studies with the UK's Wine and Spirits Education Trust (WSET). The assignment was to provide some background information on the Single Malt Scotch industry, as well as to perform SWOT and Marketing Mix analyses on the success of a theoretical Single Malt Scotch re-launch. There were minimum and maximum word count restrictions, and being as wordy as I am, I had to do some editing for concision (so if it reads a bit choppy at
These were three provocative "drabbles" (text of 100 words or less) that were submitted for the BookRix drabble contest back in 2010. The entry won second place based on votes from readers and the Bookrix jury. The author has since continued her studies in wine, and is currently in the process of completing her Diploma via the UK's Wine and Spirits Education Trust (WSET). Additional tasting notes will be uploaded in a separate book, accompanied by photographs of wine bottles taken by
This is a coursework assignment that I submitted as part of my Diploma studies with the UK's Wine and Spirits Education Trust (WSET). The assignment was to provide some background information on the Single Malt Scotch industry, as well as to perform SWOT and Marketing Mix analyses on the success of a theoretical Single Malt Scotch re-launch. There were minimum and maximum word count restrictions, and being as wordy as I am, I had to do some editing for concision (so if it reads a bit choppy at
These were three provocative "drabbles" (text of 100 words or less) that were submitted for the BookRix drabble contest back in 2010. The entry won second place based on votes from readers and the Bookrix jury. The author has since continued her studies in wine, and is currently in the process of completing her Diploma via the UK's Wine and Spirits Education Trust (WSET). Additional tasting notes will be uploaded in a separate book, accompanied by photographs of wine bottles taken by