Top Affiliate Tactics - Discover Over 8 Powerful Wealth-Generating Methods, Shanika Lakmali [best ebook pdf reader android TXT] 📗
- Author: Shanika Lakmali
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So how can you effectively advertise in E-zines and reap a profit from affiliate products?
There are a number of different ways, of which, I will cover three below:
1. Target E-zines that are related to your specific affiliate product.
Create a viral report that is related to your affiliate product (as we discussed in the previous lesson). Purchase sponsor ads in reputable E-zines – and send all of those interested to a page where they can download your viral report for free. This report will have an embedded affiliate link, which will generate sales on your behalf.
2. Create a persuasive solo ad.
Again, start off by purchasing solo ad space in cheaper E-zines – ones that are responsive, but have a low subscription count. Test your solo ads to determine your approximate conversion rate with the given affiliate product. Once you have a rough handle on your profit margin, attempt to market your solo ads in larger publications, including e-zines with subscriber bases of over 100,000. Keep in mind that this will be expensive, but it will also pay off if you did your homework in the previous steps.
3. Last, consider targeting high-end online publications with your ads.
These will include ones that don't normally include their sites in E-zine directories, such as authority sites that publish a monthly E-zine in PDF format. These often have high response rates and will similarly draw the best response if you use them correctly.
For regular E-zines with reasonable fees, you will want to check out the following site:
https://ezineadvertisingservice.com
If you're looking for something less expensive, you may want to check out the following URL:
http://directoryofezines.com
http://www.ezines-r-us.com/
Now we're going to go over solo ads:
For years, Internet marketers have asserted that solo ads are simply outmoded – they're a dinosaur that no longer has the potential to reap any profits; however, another group of Internet marketers knows that the exact opposite is the truth: solo ads can reap massive profits, but in order to do so, they must be engineered perfectly, as must the selection of the solo ad distributor.
A solo ad can be a number of things. Usually, it is a large ad between 200 and 300 words that is placed at the very center of a page. The rate on solo ads is higher than on all other potential options, but it also captures readers' attention the most by far. If you have the money to spend on a solo ad, it can be an excellent investment.
However, as with all investments (and advertisements for that matter), you must conduct your due diligence. This involves a considerable amount of research.
Now, when conducting research for a solo ad, there are two things you will want to look at:
The first is a list of your potential advertising outlets (in this case, probably e-zines); and
A list of potential approaches you can take on your solo ad.
Let's start with the first part – finding a list of e-zines in which you can put a solo ad. I personally suggest starting with Directory of E-zines, which you can find at the following URL:
http://directoryofezines.com
This is the ultimate resource for advertisers who want access to all e-zines and also want tips for advertising in them. If you don't have any money to spend, I would suggest starting here instead:
Once you have selected reputable e-zines to advertise in, you will then want to begin creating your solo ad. There are a number of writing “formulas” you can use to do this; however, you will always want to keep in mind what it is that your potential customer wants most.
In advertising, it is often easy to project our own wants in a given product onto potential buyers; however, it is important – when communicating with them – that you talk about their wants, not yours.
Now, when it comes to creating solo ads, I personally suggest that you spend some time at the following URL, learning about what it takes to convert readers into buyers:
Furthermore, I suggest that you go beyond simply writing copy and write as you would in the specific medium. For instance, if your solo ad will be featured in an e-zine, then you will want to write as if you are contacting members of a mailing list about a special offer or something similar. You may even want to refer to the owner of the list by his/her first name if (s)he allows that.
Keep all of these skills in mind when conducting solo ad campaigns. All you have to do is select the right advertising mediums and create an excellent ad – and your effort will pay off three fold.
Posting on forums is one of the cheapest and fastest ways in which you can advertise affiliates products on the Internet. However, in order to do this successfully, you must do a number of things carefully.
Warning! Simply starting a thread that contains an affiliate link might be a good way to get banned from a particular forum board, but it will never be a good way to make sales.
The general procedure involves making multiple posts on a forum board before you even setup a signature file, which includes a link to your site. Even if the particular forum you are using does not specifically mandate this, you will want to do this, anyway, as it will increase your credibility – which is your real goal.
You can start by finding a number of forums for your particular niche or marketing angle. You can find massive lists of forums at the following URLs:
Message Boards and Forum Directory
The first resource is currently the largest forum directory on the Internet. The second resource contains lesser directories, but includes some that are not listed on Big Boards.
Now, once you have selected a number of directories that match your specific marketing angle and affiliate product, you will want to investigate to determine whether or not they have excess rules regulating signature files.
For instance, some sites do not allow any links in signature files; others, by contrast, allow links, but do not allow any commercial links. Make sure you know what the rules are before you post. Otherwise, you are simply setting yourself up to be banned from the forum.
Next, take the list of forums you have created – that are both relevant to your topic and allow commercial links – and begin developing a reputation on those forums. Post regularly, avoid meaningless fights and flaming, and contribute useful, on-target information to discussions. In a matter of 1-2 weeks, you will have developed a reputation, provided that the forum receives a considerable amount of traffic.
Once you have developed a good reputation, you will want to begin advertising through your forum signature. Ideally, you will want to include some eye-catching assortment of colors, symbols, and words in your signature.
This will draw people's attention. You will then want to link them to something other than an affiliate page – whether it be a page you created to sell an affiliate product or an autoresponder course used to capture email addresses.
Remember to repeat this process in all applicable forums. Look for high traffic forums that allow commercial link posting in signature files – and that also happen to fit with your specific audience-targeting and marketing angle goals.
Next, create a reputation. Last, add your signature in some attractive way that draws visitors' attention, but is also likely to convert them into interested clickers. You will find that this form of advertising pays off considerably – and does so faster than other methods available.
If you're unfamiliar with exchanges, you will want to read this over carefully and consider printing it out:
One of the best ways in which you can promote affiliate programs is through various traffic exchanges. Almost all well-defined, robust niches on the Internet have some form of traffic exchange. For instance, casinos, gaming sites, niche forums, and Internet marketing sites all have some form of traffic exchange system. IM, in particular, has dozens of exchanges.
A traffic exchange can serve multiple functions; however, in most cases, it does two important things:
It allows you to surf sites, gain credits, and then cash in those credits; and
It allows you to put banners or dynamically-generated link boxes on your site that will generate credits, which you can then cash in. Cashing in credits, with most exchanges, results in a certain amount of traffic being drive to your site via the exchange site or via banners on other sites that are members of the exchange.
A good place to start when working with traffic exchanges is to determine which ones are most reputable and which ones have reasonable point systems. For instance, some traffic exchanges allow users to cheat and some have bad systems of exchange, which heavily favor paying members over non-members. You
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