E-books and e-publishing, Samuel Vaknin [motivational novels .txt] 📗

which digital content can be replicated - publishers resortedto draconian copyright protection measures (euphemisticallyknown as "digital rights management"). This further alienatedthe few potential readers left. The opposite model of "viral"or "buzz" marketing (by encouraging the dissemination of freecopies of the promoted book) was only marginally moresuccessful.Moreover, e-publishing's delivery platform, the Internet, hasbeen transformed beyond recognition since March 2000.From an open, somewhat anarchic, web of networked computers -it has evolved into a territorial, commercial, corporateextension of "brick and mortar" giants, subject to governmentregulation. It is less friendly towards independent (small)publishers, the backbone of e-publishing. Increasingly, it isexpropriated by publishing and media behemoths. It is treatedas a medium for cross promotion, supply chain management, andcustomer relations management. It offers only some minorsynergies with non-cyberspa