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his immortal rest, but this made no real difference. For another, the Earthmen had procured legal authority to prospect the planet for metals, of which they found a good deal, but they told no one on Zur of this. What they did mention was the crude oil and natural gas they discovered in the underlayers of the planet's crust. Crews of Zurians, working under supervision of the Earthmen, laid pipelines from the gas and oil regions to every major and minor city on Zur.

By the time ten years had passed since the landing of the first terrestrial ship, the Earthmen were conducting a brisk business in gas-fired ranges, furnaces and heaters ... and the Masur stove business was gone. Moreover, the Earthmen sold the Zurians their own natural gas at a nice profit and everybody was happy with the situation except the brothers Masur.

The drastic steps of the brothers applied, therefore, to making an energetic protest to the governor of Lor.

At one edge of the city, an area had been turned over to the Earthmen for a spaceport, and the great terrestrial spaceships came to it and departed from it at regular intervals. As the heirs of the House of Masur walked by on their way to see the governor, Zotul observed that much new building was taking place and wondered what it was.

"Some new devilment of the Earthmen, you can be sure," said Koltan blackly.

In fact, the Earthmen were building an assembly plant for radio receiving sets. The ship now standing on its fins upon the apron was loaded with printed circuits, resistors, variable condensers and other radio parts. This was Earth's first step toward flooding Zur with the natural follow-up in its campaign of advertising—radio programs—with commercials.

Happily for the brothers, they did not understand this at the time or they would surely have gone back to be buried in their own clay.

"I think," the governor told them, "that you gentlemen have not paused to consider the affair from all angles. You must learn to be modern—keep up with the times! We heads of government on Zur are doing all in our power to aid the Earthmen and facilitate their bringing a great, new culture that can only benefit us. See how Zur has changed in ten short years! Imagine the world of tomorrow! Why, do you know they are even bringing autos to Zur!"

The brothers were fascinated with the governor's description of these hitherto unheard-of vehicles.

"It only remains," concluded the governor, "to build highways, and the Earthmen are taking care of that."

At any rate, the brothers Masur were still able to console themselves that they had their tile business. Tile served well enough for houses and street surfacing; what better material could be devised for the new highways the governor spoke of? There was a lot of money to be made yet.

Radio stations went up all over Zur and began broadcasting. The people bought receiving sets like mad. The automobiles arrived and highways were constructed.

The last hope of the brothers was dashed. The Earthmen set up plants and began to manufacture Portland cement.

You could build a house of concrete much cheaper than with tile. Of course, since wood was scarce on Zur, it was no competition for either tile or concrete. Concrete floors were smoother, too, and the stuff made far better road surfacing.

The demand for Masur tile hit rock bottom.

The next time the brothers went to see the governor, he said, "I cannot handle such complaints as yours. I must refer you to the Merchandising Council."

"What is that?" asked Koltan.

"It is an Earthman association that deals with complaints such as yours. In the matter of material progress, we must expect some strain in the fabric of our culture. Machinery has been set up to deal with it. Here is their address; go air your troubles to them."

The business of a formal complaint was turned over by the brothers to Zotul. It took three weeks for the Earthmen to get around to calling him in, as a representative of the Pottery of Masur, for an interview.

All the brothers could no longer be spared from the plant, even for the purpose of pressing a complaint. Their days of idle wealth over, they had to get in and work with the clay with the rest of the help.

Zotul found the headquarters of the Merchandising Council as indicated on their message. He had not been this way in some time, but was not surprised to find that a number of old buildings had been torn down to make room for the concrete Council House and a roomy parking lot, paved with something called "blacktop" and jammed with an array of glittering new automobiles.

An automobile was an expense none of the brothers could afford, now that they barely eked a living from the pottery. Still, Zotul ached with desire at sight of so many shiny cars. Only a few had them and they were the envied ones of Zur.

Kent Broderick, the Earthman in charge of the Council, shook hands jovially with Zotul. That alien custom conformed with, Zotul took a better look at his host. Broderick was an affable, smiling individual with genial laugh wrinkles at his eyes. A man of middle age, dressed in the baggy costume of Zur, he looked almost like a Zurian, except for an indefinite sense of alienness about him.

"Glad to have you call on us, Mr. Masur," boomed the Earthman, clapping Zotul on the back. "Just tell us your troubles and we'll have you straightened out in no time."

All the chill recriminations and arguments Zotul had stored for this occasion were dissipated in the warmth of the Earthman's manner.

Almost apologetically, Zotul told of the encroachment that had been made upon the business of the Pottery of Masur.

"Once," he said formally, "the Masur fortune was the greatest in the world of Zur. That was before my father, the famous Kalrab Masur—Divinity protect him—departed this life to collect his greater reward. He often told us, my father did, that the clay is the flesh and bones of our culture and our fortune. Now it has been shown how prone is the flesh to corruption and how feeble the bones. We are ruined, and all because of new things coming from Earth."

Broderick stroked his shaven chin and looked sad. "Why didn't you come to me sooner? This would never have happened. But now that it has, we're going to do right by you. That is the policy of Earth—always to do right by the customer."

"Divinity witness," Zorin said, "that we ask only compensation for damages."

Broderick shook his head. "It is not possible to replace an immense fortune at this late date. As I said, you should have reported your trouble sooner. However, we can give you an opportunity to rebuild. Do you own an automobile?"

"No."

"A gas range? A gas-fired furnace? A radio?"

Zotul had to answer no to all except the radio. "My wife Lania likes the music," he explained. "I cannot afford the other things."

Broderick clucked sympathetically. One who could not afford the bargain-priced merchandise of Earth must be poor indeed.

"To begin with," he said, "I am going to make you a gift of all these luxuries you do not have." As Zotul made to protest, he cut him off with a wave of his hand. "It is the least we can do for you. Pick a car from the lot outside. I will arrange to have the other things delivered and installed in your home."

"To receive gifts," said Zotul, "incurs an obligation."

"None at all," beamed the Earthman cheerily. "Every item is given to you absolutely free—a gift from the people of Earth. All we ask is that you pay the freight charges on the items. Our purpose is not to make profit, but to spread technology and prosperity throughout the Galaxy. We have already done well on numerous worlds, but working out the full program takes time."

He chuckled deeply. "We of Earth have a saying about one of our extremely slow-moving native animals. We say, 'Slow is the tortoise, but sure.' And so with us. Our goal is a long-range one, with the motto, 'Better times with better merchandise.'"

The engaging manner of the man won Zotul's confidence. After all, it was no more than fair to pay transportation.

He said, "How much does the freight cost?"

Broderick told him.

"It may seem high," said the Earthman, "but remember that Earth is sixty-odd light-years away. After all, we are absorbing the cost of the merchandise. All you pay is the freight, which is cheap, considering the cost of operating an interstellar spaceship."

"Impossible," said Zotul drably. "Not I and all my brothers together have so much money any more."

"You don't know us of Earth very well yet, but you will. I offer you credit!"

"What is that?" asked Zotul skeptically.

"It is how the poor are enabled to enjoy all the luxuries of the rich," said Broderick, and went on to give a thumbnail sketch of the involutions and devolutions of credit, leaving out some angles that might have had a discouraging effect.

On a world where credit was a totally new concept, it was enchanting. Zotul grasped at the glittering promise with avidity. "What must I do to get credit?"

"Just sign this paper," said Broderick, "and you become part of our Easy Payment Plan."

Zotul drew back. "I have five brothers. If I took all these things for myself and nothing for them, they would beat me black and blue."

"Here." Broderick handed him a sheaf of chattel mortgages. "Have each of your brothers sign one of these, then bring them back to me. That is all there is to it."

It sounded wonderful. But how would the brothers take it? Zotul wrestled with his misgivings and the misgivings won.

"I will talk it over with them," he said. "Give me the total so I will have the figures."

The total was more than it ought to be by simple addition. Zotul pointed this out politely.

"Interest," Broderick explained. "A mere fifteen per cent. After all, you get the merchandise free. The transportation company has to be paid, so another company loans you the money to pay for the freight. This small extra sum pays the lending company for its trouble."

"I see." Zotul puzzled over it sadly. "It is too much," he said. "Our plant doesn't make enough money for us to meet the payments."

"I have a surprise for you," smiled Broderick. "Here is a contract. You will start making ceramic parts for automobile spark plugs and certain parts for radios and gas ranges. It is our policy to encourage local manufacture to help bring prices down."

"We haven't the equipment."

"We will equip your plant," beamed Broderick. "It will require only a quarter interest in your plant itself, assigned to our terrestrial company."

Zotul, anxious to possess the treasures promised by the Earthman, won over his brothers. They signed with marks and gave up a quarter interest in the Pottery of Masur. They rolled in the luxuries of Earth. These, who had never known debt before, were in it up to their ears.

The retooled plant forged ahead and profits began to look up, but the Earthmen took a fourth of them as their share in the industry.

For a year, the brothers drove their shiny new cars about on the new concrete highways the Earthmen had built. From pumps owned by a terrestrial company, they bought gas and oil that had been drawn from the crust of Zur and was sold to the Zurians at a magnificent profit. The food they ate was cooked in Earthly pots on Earth-type gas ranges, served up on metal plates that had been stamped out on Earth. In the winter, they toasted their shins before handsome gas grates, though they had gas-fired central heating.

About this time, the ships from Earth brought steam-powered electric generators. Lines went up, power was generated, and a flood of electrical gadgets and appliances hit the market. For some reason, batteries for the radios were no longer available and everybody had to buy the new radios. And who could do without a radio in this modern age?

The homes of the brothers Masur blossomed on the Easy Payment Plan. They had refrigerators, washers, driers, toasters, grills, electric fans, air-conditioning equipment and everything else Earth could possibly sell them.

"We will be forty years paying it all off," exulted Zotul, "but meantime we have the things and aren't they worth it?"

But at the end of three years, the Earthmen dropped their option. The Pottery of Masur had no more contracts. Business languished. The Earthmen, explained Broderick, had built a plant of their own because it was so much more efficient—and to lower prices, which was Earth's unswerving policy, greater and greater efficiency was demanded. Broderick was very sympathetic, but there was nothing he could do.

The introduction of television provided a further calamity. The

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