The Card, Arnold Bennett [read with me .txt] 📗

and the truth appeared to the directors that while the public was panting to buy copies of the _Daily_, the sale of the _Daily_ was being prevented by means of a scandalous conspiracy on the part of _Signal_ boys. For it must be understood that in the Five Towns people prefer to catch their newspaper in the street as it flies and cries. The _Signal_ had a vast army of boys, to whom every year it gave a great _fete_. Indeed, the _Signal_ possessed nearly all the available boys, and assuredly all the most pugilistic and strongest boys. Mr Myson had obtained boys only after persistent inquiry and demand, and such as he had found were not the fittest, and therefore were unlikely to survive. You would have supposed that in a district that never ceases to grumble about bad trade and unemployment, thousands of boys would have been delighted to buy the _Daily_ at fourpence a dozen and sell it at sixpence. But it was not so.

On the second day the dearth of boys at the offices of the _Daily_ was painful. There was that magnificent, enterprising newspaper waiting to be sold, and there was the great enlightened public waiting to buy; and scarcely any business could be done because the _Signal_ boys had established a reign of terror over their puny and upstart rivals!

The situation was unthinkable.

Still, unthinkable as it was, it continued. Mr Myson had thought of everything except this. Naturally it had not occurred to him that an immense and serious effort for the general weal was going to be blocked by a gang of tatterdemalions.

He complained with dignity to the _Signal_, and was informed with dignity by the _Signal_ that the _Signal_ could not be responsible for the playful antics of its boys in the streets; that, in short, the Five Towns was a free country. In the latter proposition Mr Myson did not concur.

After trouble in the persuasion of parents--astonishing how indifferent the Five Towns' parent was to the loss of blood by his offspring!--a case reached the police-court. At the hearing the _Signal_ gave a solicitor a watching brief, and that solicitor expressed the _Signal's_ horror of carnage. The evidence was excessively contradictory, and the Stipendiary dismissed the summons with a good joke. The sole definite result was that the boy whose father had ostensibly brought the summons, got his ear torn within a quarter of an hour of leaving the court. Boys will be boys.

Still, the _Daily_ had so little faith in human nature that it could not believe that the _Signal_ was not secretly encouraging its boys to be boys. It could not believe that the _Signal_, out of a sincere desire for fair play and for the highest welfare of the district, would willingly sacrifice nearly half its circulation and a portion of its advertisement revenue. And the hurt tone of Mr Myson's leading articles seemed to indicate that in Mr Myson's opinion his older rival _ought_ to do everything in its power to ruin itself. The _Signal_ never spoke of the fight. The _Daily_ gave shocking details of it every day.

The struggle trailed on through the weeks.

Then Denry had one of his ideas. An advertisement was printed in the _Daily_ for two hundred able-bodied men to earn two shillings for working six hours a day. An address different from the address of the _Daily_ was given. By a ruse Denry procured the insertion of the advertisement in the _Signal_ also.

"We must expend our capital on getting the paper on to the streets," said Denry. "That's evident. We'll have it sold by men. We'll soon see if the _Signal_ ragamuffins will attack _them_. And we won't pay 'em by results; we'll pay 'em a fixed wage; that'll fetch 'em. And a commission on sales into the bargain. Why! I wouldn't mind engaging _five_ hundred men. Swamp the streets! That's it! Hang expense. And when we've done the trick, then we can go back to the boys; they'll have learnt their lesson."

And Mr Myson agreed and was pleased that Denry was living up to his reputation.

The state of the earthenware trade was supposed that summer to be worse than it had been since 1869, and the grumblings of the unemployed were prodigious, even seditious. Mr Myson therefore, as a measure of precaution, engaged a couple of policemen to ensure order at the address, and during the hours, named in the advertisement as a rendezvous for respectable men in search of a well-paid job. Having regard to the thousands of perishing families in the Five Towns, he foresaw a rush and a crush of eager breadwinners. Indeed, the arrangements were elaborate.

Forty minutes after the advertised time for the opening of the reception of respectable men in search of money, four men had arrived. Mr Myson, mystified, thought that there had been a mistake in the advertisement, but there was no mistake in the advertisement. A little later two more men came. Of the six, three were tipsy, and the other three absolutely declined to be seen selling papers in the streets. Two were abusive, one facetious. Mr Myson did not know his Five Towns; nor did Denry. A Five Towns' man, when he can get neither bread nor beer, will keep himself and his family on pride and water. The policemen went off to more serious duties.


III

Then came the announcement of the thirty-fifth anniversary of the _Signal_, and of the processional _fete_ by which the _Signal_ was at once to give itself a splendid spectacular advertisement and to reward and enhearten its boys. The _Signal_ meant to liven up the streets of the Five Towns on that great day by means of a display of all the gilt chariots of Snape's Circus in the main thoroughfare. Many of the boys would be in the gilt chariots. Copies of the anniversary number of the _Signal_ would be sold from the gilt chariots. The idea was excellent, and it showed that after all the _Signal_ was getting just a little more afraid of its young rival than it had pretended to be.

For, strange to say, after a trying period of hesitation, the _Five Towns Daily_ was slightly on the upward curve--thanks to Denry. Denry did not mean to be beaten by the puzzle which the _Daily_ offered to his intelligence. There the _Daily_ was, full of news, and with quite an encouraging show of advertisements, printed on real paper with real ink--and yet it would not "go." Notoriously the _Signal_ earned a net profit of at the very least five thousand a year, whereas the _Daily_ earned a net loss of at the very least sixty pounds a week--and of that sixty quite a third was Denry's money. He could not explain it. Mr Myson tried to rouse the public by passionately stirring up extremely urgent matters--such as the smoke nuisance, the increase of the rates, the park question, German competition, technical education for apprentices; but the public obstinately would not be roused concerning its highest welfare to the point of insisting on a regular supply of the _Daily_. If a mere five thousand souls had positively demanded daily a copy of the _Daily_ and not slept till boys or agents had responded to their wish, the troubles of the _Daily_ would soon have vanished. But this ridiculous public did not seem to care which paper was put into its hand in exchange for its halfpenny, so long as the sporting news was put there. It simply was indifferent. It failed to see the importance to such an immense district of having two flourishing and mutually-opposing daily organs. The fundamental boy difficulty remained ever present.

And it was the boy difficulty that Denry perseveringly and ingeniously attacked, until at length the _Daily_ did indeed possess some sort of a brigade of its own, and the bullying and slaughter in the streets (so amusing to the inhabitants) grew a little less one-sided.

A week or more before the _Signal's_ anniversary day, Denry heard that the _Signal_ was secretly afraid lest the _Daily's_ brigade might accomplish the marring of its gorgeous procession, and that the _Signal_ was ready to do anything to smash the _Daily's_ brigade. He laughed; he said he did not mind. About that time hostilities were rather acute; blood was warming, and both papers, in the excitation of rivalry, had partially lost the sense of what was due to the dignity of great organs. By chance a tremendous local football match--Knype _v_: Bursley--fell on the very Saturday of the procession. The rival arrangements for the reporting of the match were as tremendous as the match itself, and somehow the match seemed to add keenness to the journalistic struggle, especially as the _Daily_ favoured Bursley and the _Signal_ was therefore forced to favour Knype.

By all the laws of hazard there ought to have been a hitch on that historic Saturday. Telephone or telegraph ought to have broken down, or rain ought to have made play impossible, but no hitch occurred. And at five-thirty o'clock of a glorious afternoon in earliest November the _Daily_ went to press with a truly brilliant account of the manner in which Bursley (for the first and last time in its history) had defeated Knype by one goal to none. Mr Myson was proud. Mr Myson defied the _Signal_ to beat his descriptive report. As for the _Signal's_ procession--well, Mr Myson and the chief sub-editor of the _Daily_ glanced at each other and smiled.

And a few minutes later the _Daily_ boys were rushing out of the publishing room with bundles of papers--assuredly in advance of the _Signal_.

It was at this juncture that the unexpected began to occur to the _Daily_ boys. The publishing door of the _Daily_ opened into Stanway Rents, a narrow alley in a maze of mean streets behind Crown Square. In Stanway Rents was a small warehouse in which, according to rumours of the afternoon, a free soup kitchen was to be opened. And just before the football edition of the _Daily_ came off the Marinoni, it emphatically was opened, and there issued from its inviting gate an odour--not, to be sure, of soup, but of toasted cheese and hot jam--such an odour as had never before tempted the nostrils of a _Daily_ boy; a unique and omnipotent odour. Several boys (who, I may state frankly, were traitors to the _Daily_ cause, spies and mischief-makers from elsewhere) raced unhesitatingly in, crying that toasted cheese sandwiches and jam tarts were to be distributed like lightning to all authentic newspaper lads.

The entire gang followed--scores, over a hundred--inwardly expecting to emerge instantly with teeth fully employed, followed like sheep into a fold.

And the gate was shut.

Toasted cheese and hot jammy pastry were faithfully served to the ragged host--but with no breathless haste. And when, loaded, the boys struggled to depart, they were instructed by the kind philanthropist who had fed them to depart by another exit, and they discovered themselves In an enclosed yard, of which the double doors were apparently unyielding. And the warehouse door was shut also. And as the cheese and jam disappeared, shouts of fury arose on the air. The yard was so close to the offices of the _Daily_ that the chimneypots of those offices could actually be seen. And yet the shouting brought no answer from the lords of the _Daily_, congratulating themselves up there on their fine account of the football match, and on their celerity in going to press and on the loyalty of their brigade.

The _Signal_, it need not be said, disavowed complicity in this extraordinary entrapping of the _Daily_ brigade by means of an odour. Could it be held responsible for the excesses