The Humbugs of the World, P. T. Barnum [suggested reading .txt] 📗

glittering casque, my sweeping crest, my waving plumes. You are captivated by din and glitter, and therein lies my strength. Years ago, I hired a modest shop in the Rue Rivoli, but I could not sell pencils enough to pay my rent, whereas, by assuming this disguise⁠—it is nothing else⁠—I have succeeded in attracting general attention, and in selling literally millions of my pencils; and I assure you there is at this moment scarcely an artist in France or in Great Britain who don’t know that I manufacture by far the best blacklead pencils ever seen.”

And this assertion was indeed true. His pencils were everywhere acknowledged to be superior to any other.

While he was thus addressing his audience, he would take a blank card, and with one of his pencils would pretend to be drawing the portrait of some man standing near him; then showing his picture to the crowd, it proved to be the head of a donkey, which, of course, produced roars of laughter.

“There, do you see what wonderful pencils these are? Did you ever behold a more striking likeness?”

A hearty laugh would be sure to follow, and then he would exclaim: “Now who will have the first pencil⁠—only five sous.” One would buy, and then another; a third and a fourth would follow; and with the delivery of each pencil he would rattle off a string of witticisms which kept his patrons in capital good-humor; and frequently he would sell from two hundred to five hundred pencils in immediate succession. Then he would drop down in his carriage for a few minutes and wipe the perspiration from his face, while his servant played another overture on the organ. This gave his purchasers a chance to withdraw, and afforded a good opportunity for a fresh audience to congregate. Then would follow a repetition of his previous sales, and in this way he would continue for hours. To those disposed to have a souvenir of the great humbug he would sell six pencils, a medal and a photograph of himself for a franc (twenty cents.) After taking a rest he would commence a new speech.

“When I was modestly dressed, like any of my hearers, I was half starved. Punch and his bells would attract crowds, but my good pencils attracted nobody. I imitated Punch and his bells, and now I have two hundred depots in Paris. I dine at the best cafés, drink the best wine, live on the best of everything, while my defamers get poor and lank, as they deserve to be. Who are my defamers? Envious swindlers! Men who try to ape me, but are too stupid and too dishonest to succeed. They endeavor to attract notice as mountebanks, and then foist upon the public worthless trash, and hope thus to succeed. Ah! defamers of mine, you are fools as well as knaves. Fools, to think that any man can succeed by systematically and persistently cheating the public. Knaves, for desiring the public’s money without giving them an equivalent. I am an honest man. I have no bad habits; and I now declare, if any trader, inventor, manufacturer, or philanthropist will show me better pencils than mine, I will give him 1,000f.⁠—no, not to him, for I abhor betting⁠—but to the poor of the Thirty-first Arrondissement, where I live.”

Mangin’s harangues were always accompanied by a peculiar play of feature and of voice, and with unique and original gestures, which seemed to excite and captivate his audience.

About seven years ago, I met him in one of the principal restaurants in the Palais Royale. A mutual friend introduced me.

“Ah!” said he, “Monsieur Barnum, I am delighted to see you. I have read your book with infinite satisfaction. It has been published here in numerous editions. I see you have the right idea of things. Your motto is a good one⁠—‘we study to please.’ I have much wanted to visit America; but I cannot speak English, so I must remain in my dear belle France.”

I remarked that I had often seen him in public, and bought his pencils.

“Aha! you never saw better pencils. You know I could never maintain my reputation if I sold poor pencils. But sacre bleu, my miserable would-be imitators do not know our grand secret. First, attract the public by din and tinsel, by brilliant skyrockets and Bengola lights, then give them as much as possible for their money.”

“You are very happy,” I replied, “in your manner of attracting the public. Your costume is elegant, your chariot is superb, and your valet and music are sure to draw.”

“Thank you for your compliment, Mr. B., but I have not forgotten your Buffalo-hunt, your Mermaid, nor your Woolly Horse. They were a good offset to my rich helmet and sword, my burnished gauntlets and gaudy cuirass. Both are intended as advertisements of something genuine, and both answer the purpose.”

After comparing notes in this way for an hour, we parted, and his last words were:

“Mr. B., I have got a grand humbug in my head, which I shall put in practice within a year, and it shall double the sale of my pencils. Don’t ask me what it is, but within one year you shall see it for yourself, and you shall acknowledge Monsieur Mangin knows something of human nature. My idea is magnifique, but it is one grand secret.”

I confess my curiosity was somewhat excited, and I hoped that Monsieur Mangin would “add another wrinkle to my horns.” But, poor fellow! within four months after I bade him adieu, the Paris newspapers announced his sudden death. They added that he had left two hundred thousand francs, which he had given in his will to charitable objects. The announcement was copied into nearly all the papers on the Continent and in Great Britain, for almost everybody had seen or heard of the eccentric pencil maker.

His death caused many an honest sigh, and his absence seemed to cast a gloom over several of his favorite halting-places. The