The ''Genius'', Theodore Dreiser [classic reads txt] 📗

His men, when he gathered them in conference, complained that they were fighting against falling circulations.

"You can talk all you want, Mr. Witla," said one of his men gloomily, "but circulation and circulation only is the answer. They have to keep up the magazines here. All these manufacturers know when they get results. We go out and get new business all the time, but we don't keep it. We can't keep it. The magazines don't bring results. What are you going to do about that?"

"I'll tell you what we are going to do," replied Eugene calmly, "we're going to key up the magazines. I understand that a number of changes are coming in that direction. They are doing better already. The manufacturing department, for one thing, is in splendid shape. I know that. In a short time the editorial departments will be. I want you people to put up, at this time, the best fight you know how under the conditions as they are. I'm not going to make any changes here if I can help it. I'm going to show you how it can be done—each one separately. I want you to believe that we have the greatest organization in the world, and it can be made to sweep everything before it. Take a look at Mr. Colfax. Do you think he is ever going to fail? We may, but he won't."

The men liked Eugene's manner and confidence. They liked his faith in them, and it was not more than ten days before he had won their confidence completely. He took home to the hotel where he and Angela were stopping temporarily all the magazines, and examined them carefully. He took home a number of the latest books issued, and asked Angela to read them. He tried to think just what it was each magazine should represent, and who and where was the man who would give to each its proper life and vigor. At once, for the adventure magazine, he thought of a man whom he had met years before who had since been making a good deal of a success editing a Sunday newspaper magazine supplement, Jack Bezenah. He had started out to be a radical writer, but had tamed down and become a most efficient newspaper man. Eugene had met him several times in the last few years and each time had been impressed by the force and subtlety of his judgment of life. Once he had said to him, "Jack, you ought to be editing a magazine of your own."

"I will be, I will be," returned that worthy. Now as he looked at this particular proposition Bezenah stuck in his mind as the man who should be employed. He had seen the present editor, but he seemed to have no force at all.

The weekly needed a man like Townsend Miller—where would he find him? The present man's ideas were interesting but not sufficiently general in their appeal. Eugene went about among the various editors looking at them, ostensibly making their acquaintance, but he was not satisfied with any one of them.

He waited to see that his own department was not needing any vast effort on his part before he said to Colfax one day:

"Things are not right with your editorial department. I've looked into my particular job to see that there is nothing so radically behindhand there but what it can be remedied, but your magazines are not right. I wish, aside from salary proposition entirely, that you would let me begin to make a few changes. You haven't the right sort of people upstairs. I'll try not to move too fast, but you couldn't be worse off than you are now in some instances."

"I know it!" said Colfax. "I know it! What do you suggest?"

"Simply better men, that's all," replied Eugene. "Better men with newer ideas. It may cost you a little more money at present, but it will bring you more back in the long run."

"You're right! You're right!" insisted Colfax enthusiastically. "I've been waiting for someone whose judgment I thought was worth two whoops to come and tell me that for a long time. So far as I'm concerned you can take charge right now! The salary that I promised you goes with it. I want to tell you something, though! I want to tell you something! You're going in there now with full authority, but don't you fall or stub your toe or get sick or make any mistakes. If you do, God help you! if you do, I'll eat you alive! I'm a good employer, Witla. I'll pay any price for good men, within reason, but if I think I'm being done, or made a fool of, or a man is making a mistake, then there's no mercy in me—not a single bit. I'm a plain, everyday blank, blank, blank" (and he used a term so foul that it would not bear repetition in print), "and that's all there is to me. Now we understand each other."

Eugene looked at the man in astonishment. There was a hard, cold gleam in his blue eyes which he had seen there before. His presence was electric—his look demoniac.

"I've had a remark somewhat of that nature made to me before," commented Eugene. He was thinking of Summerfield's "the coal shute for yours." He had hardly expected to hear so cold and definite a proposition laid down so soon after his entry upon his new duties, but here it was, and he had to face it. He was sorry for the moment that he had ever left Kalvin.

"I'm not at all afraid of responsibility," replied Eugene grimly. "I'm not going to fall down or stub my toe or make any mistakes if I can help it. And if I do I won't complain to you."

"Well, I'm only telling you," said Colfax, smiling and good-natured again. The cold light was gone. "And I mean it in the best way in the world. I'll back you up with all power and authority, but if you fail, God help you; I can't."

He went back to his desk and Eugene went upstairs. He felt as though the red cap of a cardinal had been put upon his head, and at the same time an axe suspended over him. He would have to think carefully of what he was doing from now on. He would have to go slow, but he would have to go. All power had been given him—all authority. He could go upstairs now and discharge everybody in the place. Colfax would back him up, but he would have to replace them. And that quickly and effectively. It was a trying hour, notable but grim.

His first move was to send for Bezenah. He had not seen him for some time, but his stationery which he now had headed "The United Magazines Corporation," and in one corner "Office of the Managing Publisher," brought him fast enough. It was a daring thing to do in a way thus to style himself managing publisher, when so many able men were concerned in the work, but this fact did not disturb him. He was bound and determined to begin, and this stationery—the mere engraving of it—was as good a way as any of serving notice that he was in the saddle. The news flew like wild fire about the building, for there were many in his office, even his private stenographer, to carry the news. All the editors and assistants wondered what it could mean, but they asked no questions, except among themselves. No general announcement had been made. On the same stationery he sent for Adolph Morgenbau, who had exhibited marked skill at Summerfield's as his assistant, and who had since become art editor of The Sphere, a magazine of rising importance. He thought that Morgenbau might now be fitted to handle the art work under him, and he was not mistaken. Morgenbau had developed into a man of considerable force and intelligence, and was only too glad to be connected with Eugene again. He also talked with various advertising men, artists and writers as to just who were the most live editorial men in the field at that time, and these he wrote to, asking if they would come to see him. One by one they came, for the fact that he had come to New York to take charge not only of the advertising but the editorial ends of the United Magazines Corporation spread rapidly over the city. All those interested in art, writing, editing and advertising heard of it. Those who had known something of him in the past could scarcely believe their ears. Where did he get the skill?

Eugene stated to Colfax that he deemed it advisable that a general announcement be made to the staff that he was in charge. "I have been looking about," he said, "and I think I know what I want to do."

The various editors, art directors, advertising men and book workers were called to the main office and Colfax announced that he wished to make a statement which affected all those present. "Mr. Witla here will be in charge of all the publishing ends of this business from now on. I am withdrawing from any say in the matter, for I am satisfied that I do not know as much about it as he does. I want you all to look to him for advice and counsel just as you have to me in the past. Mr. White will continue in charge of the manufacturing and distributing end of the business. Mr. White and Mr. Witla will work together. That's all I have to say."

The company departed, and once more Eugene returned to his office. He decided at once to find an advertising man who could work under him and run that branch of the business as well as he would. He spent some time looking for this man, and finally found him working for the Hays-Rickert Company, a man whom he had known something of in the past as an exceptional worker. He was a strong, forceful individual of thirty-two, Carter Hayes by name, who was very anxious to succeed in his chosen work, and who saw a great opportunity here. He did not like Eugene so very well—he thought that he was over-estimated—but he decided to work for him. The latter put him in at ten thousand a year and then turned his attention to his new duties completely.

The editorial and publishing world was entirely new to Eugene from the executive side. He did not understand it as well as he did the art and advertising worlds, and because it was in a way comparatively new and strange to him he made a number of initial mistakes. His first was in concluding that all the men about him were more or less weak and inefficient, principally because the magazines were weak, when, as a matter of fact, there were a number of excellent men whom conditions had repressed, and who were only waiting for some slight recognition to be of great value. In the next place, he was not clear as to the exact policies to be followed in the case of each publication, and he was not inclined to listen humbly to those who could tell him. His best plan would have been to have gone exceedingly slow, watching the men who were in charge, getting their theories and supplementing their efforts with genial suggestions. Instead he decided on sweeping changes and not long after he had been in charge he began to make them. Marchwood, the editor of the Review, was removed, as was Gailer of the Weekly. The editorship of the Adventure Story Magazine was given to Bezenah.

In any organization of this kind, however, great improvements cannot be effected in a moment, and weeks and