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study,

"Lipstick as a Determiner of First Impressions of Personality," revealed that the male opinion of each woman was very different when she wore lipstick.12

Women, how many times, sauntering down the street without your makeup, have you spotted Handsome Stranger, who doesn't even look your way? If he's a typical male attracted by rosy lips and nice big eyes, what do you expect? Men, how many times, in your grungy clothes, have you tried to talk to Lovely Lady on the bus who gives you a cursory answer and looks away? If she's a typical woman attracted by an air of competence and success, what do you expect?

TECHNIQUE #1:

EVERYWHERE

Men, this does not mean you have to don your three-piece suit to buy the newspaper. Women, it does not mean you need to slap on three coats of mascara to walk the dog. What it does mean is whenever you step out the door, step out dressed to killl. . . your Quarry.

out the door, step out dressed to killl. . . your Quarry.

We get lazy about first impressions due to the reinforcement theory. Say you fix yourself up for the kill. You go out to walk the dog three times, four times, looking like a traffic stopper, and nothing happens.

So you say, "Hey, this doesn't work."

In my sales seminars, I tell participants that the average sale is not made until after the fifth sales call.

Give it some time. Can't you wait five more dog-walks for your future beloved to say, "Nice doggy.

What's his name? And, by the way, what's yours?"

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Stay Psychologically ' Fit to Kill"

Not only should you be physically ready, you must keep youmr ental doors open to let love walk in . . .

wherever you are. PLPS don't just enter your life from parties and singles' clubs.

Cindy is an attractive young manicurist who has been doing my nails for several years. (There must be some drug in nail polish remover that dissolves women's inhibitions and induces them to spill every detail of their lives as they hold hands across the manicure table.) For months Cindy had been griping to me that, in her line of work, all she meets is women.

I had a late appointment with Cindy one evening about six o'clock. She was telling me how, after a long day of clipping, filing, and painting, she's too tired to go out to singles' bars to try to meet someone.

At about 6:45 P.M. , the door opened behind Cindy's back. We heard a deep male voice say, "Excuse me, I know it's terribly late. But is it possible to get a manicure?" I looked up over Cindy's shoulder and beheld a Greek god. (I had no idea such deities needed manicures!) Before I could pull my jaw back up, Cindy, not even turning around, said, "Nope, we close in ten minutes."

"How do ya like that?" she grumbled, keeping her gaze fixed on my hangnail as he walked out. "Who does he think he is to march in here at this hour and expect a manicure?"

Then, Cindy's ears, finely tuned to such trappings as expensive sports cars, heard a Jaguar revving up outside her window. She jumped up to look, and there was her Adonis careening out of the parking lot, and out of her life, forever in his sleek chariot. She didn't stop kicking herself long enough for me to respectfully suggest that one should keep one's eyes open all the time for such opportunities.

Top producers in the sales profession never stop prospecting—in the dentist's office, in the copy shop, at the pizzeria. One salesman friend of mine clinched a multi million-dollar corporate insurance deal with another nude man he met in his health club Jacuzzi. You can, as the old song says, "find a million-dollar baby in a five-and-ten-cent store."

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TECHNIQUE #2:

STAY PSYCHOLOGICALLY "FIT TO KILL"

Big-game hunters lay bear traps even before they spot the bear. Fishermen cast nets long before the swarm swims their way. If you set your

psychological trap the minute your feet hit the floor in the morning, chances are the next big one won't get away.

Now you are physically and mentally ready for love.

The next question is, "How can I make my Quarry's insides go all funny when he or she meets me?"

Let's start with two of the most potent weapons you need to trigger love at first sight. They're right above your nose. Many people swear, "I fell in love the moment I looked into my lover's eyes."

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7

A man may be classified as a breast man, a buttocks man, or a leg man. And, although many women will insist otherwise, most women are certified butt watchers. (This is not just idle conjecture: a British study determined that these are people's favorite eyeball destination1s3.)

But researchers have ascertained thateverybody is an eye person. When you were a teenager being reluctantly or otherwise introduced to strangers, your parents probably told you, "Look right into their eyes." And then they would tell you in no uncertain terms that any of the aforementioned anatomical locations were strictly off limits.

Powerful eye contact immediately stimulates strong feelings of affection. This was proved once and for all in a study called "The Effects of Mutual Gaze on Feelings of Romantic Lov1e4.R" esearchers put forty-eight men and women who didn't know each other in a big room. They gave them directions on how much eye contact to have with their partners during casual conversation. Afterward, the researchers asked each participant how he or she felt about the various people they had spoken with.

The results?

Subjects who were gazing at their partner's eyes and whose partner was gazing back reported

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significantly higher feelings of affection than subjects in any other condition. . . . Subjects who engaged in mutual gaze increased significantly their feelings of passionate love . . . and liking for their partner.

15

Let's say that in less technical language: Locking eyeball to eyeball with the attractive stranger helps put the match to the flame of love.

Why does eye contact have

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